Colombia Breaks Records at Expo Osaka 2025: 1.3 million Visitors and USD 34.6 Million in Business Deals

Colombia'sparticipation at Expo Osaka 2025 has set a historic milestone, showcasing the country's strengths in trade, investment, tourism, and diplomacy.

The Colombia Pavilion, managed by ProColombia, has welcomed more than 1.3 million visitors and generatedUSD 34.6 millionin business expectations following the International Business Matchmaking Forum held inOsaka.

OSAKA, Japan,Sept. 18, 2025/PRNewswire/ -- With an average of 5,000 to 6,500 daily visitors, the Colombia Pavilion has become one of the most vibrant attractions of Expo Osaka 2025. In its first five months, it has served over 150,000 cups of coffee and 10 tons of lechona (stuffed roasted pig with rice and peas), while offering a rich cultural agenda that featuredColombia'sNational Day, concerts, craft exhibitions, bird displays, the Carnival of Blacks and Whites, salsa showcases fromCali, and a performance by Amazonian groupKua Chika, the Heartbeat of the Amazon.

Despite an investment of onlyUSD 10million—far below theUSD 200 millionofJapan'spavilion—Colombia has achieved strong impact and visibility. The Expo will end onOctober 13, bringing together more than 160 countries.

Historic Business Outcomes

The International Business Matchmaking Forum"Colombia, the Country of Beauty"brought together 105 companies (61 international buyers and 44 Colombian exporters) in 353 business meetings. Key results included:

USD 34.6 millionin immediate and projected sales.

Avocado Hass deal worthUSD 11 million.

Coffee as the star product, accounting for 85% of immediate sales.

Agro-foods leading withUSD 34.2 million, followed by metal-mechanics, fashion, and other industries.

Strong demand fromSouth KoreaandChina, representing 94% of transactions.

"Expo Osaka 2025 is more than a showcase—it is a strategic platform that strengthensColombia'sposition in global markets,"saidCarmen Caballero, President of ProColombia.

Investment& Tourism Momentum

In addition, 23 investment intentions were identified across infrastructure, agroindustry, IT, and renewable energy projects, including green hydrogen production and sustainable aviation fuel (SAF). Tourism promotion efforts also resulted inUSD 10 millionin travel business expectations, confirmingAsia'sgrowing interest inColombiaas a destination.

With 1.3 million visitors,USD 34.6 millionin trade deals, 23 investment opportunities, andUSD 10 millionin tourism prospects,Colombiais not only standing out at Expo Osaka 2025—it is positioning itself as a strategic partner forAsiaand a rising player in the new global economic landscape.

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SOURCE PROCOLOMBIA