iSee Taiwan Foundation Debuts Taiwan's Gastronomy Culture in Singapore as a Platform to Bring It to the World

The foundation uses gastronomy and cultural design to call upon Asian enterprises to drive the next chapter of knowledge-service industries

SINGAPORE,Sept. 18, 2025/PRNewswire/ -- TheiSee Taiwan Foundationmade its international debut today at the opening ceremony of theWorld Design Business Forum, hosted by theDesign Business Chamber Singapore (DBCS), with a keynote address by the Foundation's Chief ExecutiveDon Chen.

The iSee Taiwan Foundation was invited to deliver the opening keynote at the 40th anniversary of DBCS, Chief Executive Don Chen delivered “Taiwan’s Journey as an Economic Powerhouse Through Design,” urging Asian enterprises to advance the knowledge services industry.

Mr. Chen shared the Foundation's vision of showcasingTaiwan'scultural identity by blending gastronomy with global design expertise. This approach, he emphasized, not only highlightsTaiwan'sunique character but also creates extraordinary value and new opportunities for enterprises acrossAsia.

"With AI and robotics reshaping industries, businesses must move beyond past models and adopt strategies rooted in local values and design,"said Mr. Chen."Taiwan'sexperience shows that when manufacturing is integrated with design thinking, it strengthens brand equity and transitions into knowledge-based services and the experience economy. This transformation unlocks new value chains and offers a blueprint for Singaporean enterprises to embed design into services and innovation, fueling the next wave of growth."

The iSee Taiwan Foundation is a core member of the ProFederal platform, which is committed to enhancing the value of the knowledge service industry and promoting high-quality services. The Foundation has long championedTaiwan'sunique cultural and geographic identity.

SingaporeandTaiwanRegion: Co-Creating a Design-Driven Future

Singapore'srole as a hub for business, design, and cross-cultural exchange has made it the natural first stage for the Foundation's international debut. Last year,mutualtrade betweenTaiwanRegionandSingaporereachedSGD 116.8billion (US$85.9 billion), withTaiwanRegionranked asSingapore'sfourth-largest trading partner andSingaporeasTaiwanRegion'ssixth.

The Foundation'siSee Taiwan Signatureinitiative illustrates the potential forTaiwanRegionandSingaporeto co-create a design-driven innovation ecosystem. By combiningTaiwan'sstrengths in design, technology, and culture withSingapore'sglobal platforms and investment capacity, the collaboration demonstrates how Asian economies can align their strengths to build future-ready industries.

From Gastronomy to the Knowledge Economy

The use of food and lifestyle items as demonstration pieces highlights how design bridges cultures and drives market opportunities.

Guided by the developmental directions of discovery, integration, marketing, and service, theiSee Taiwan Signaturecollection begins with fruit jam — a familiar item in daily life worldwide. Premium guava and lemon from smallholder farms are blended with roses and jasmine grown through natural farming methods, creating a jam that preserves the characteristic flavours ofTaiwan'sfruits while highlighting the features of local agriculture. Through integrated design and packaging, the jam enhances both quality and value, showing how cultural richness can be reinterpreted into resilient supply chains with global resonance.

"Culture is part of everyday life, which is why the Foundation chose food as the entry point,"Mr. Chen noted."By combining gastronomy with innovative design,Taiwancan showcase the quality and value of its gastronomy, while opening the door to deeper collaboration with global enterprises."

Looking Ahead

Design-driven value creation lies at the core of the Foundation's strategy. Mr. Chen outlined the organisation's history of promoting knowledge-intensive service innovation, including:

  • Supporting the establishment of theService Science Society ofTaiwan(2011)
  • HostingTaiwan'sfirststage-based experiential showcase
  • Hosting cross-cultural gastronomy forums, invited50 BestandMadrid Fusion
  • Launching theiSee Design platform(2015), collaborating with international organizations such as theWorld Design Organization (WDO)andDBCS, building a global network of 40 design associations across five continents

WithSingaporeas its first international stop, the iSee Taiwan Foundation aims to expand into a broader platform for dialogue and collaboration acrossAsiaand beyond. Amid rapid technological transformation, the Foundation continues to champion human-centered creativity as a defining competitive advantage for the knowledge-service era.

About iSee Taiwan Foundation

Founded in 2003 by Sayling Wen and continued under ChairmanTed Wensince 2008, the iSee Taiwan Foundation (www.iseetaiwan.org) is guided by the vision of"becoming an essential portal for the world to seeTaiwan."Its mission is to bringTaiwan'sunique character and heritage to global audiences, making the worldTaiwan'sservice market. The Foundation pursues this goal through four strategic directions: discovery, integration, marketing, and service.

About ProFederal Platform

ProFederal (https://www.profederal.com/en/) is a business consulting platform with a vision to enhance the knowledge services industry by supporting member companies in delivering higher-quality services and products, thereby creating greater value. With'Meet Success'as our guiding principle, ProFederal provides member companies with global resources—including talent, expertise, information, networks, and capital — and empowers business owners to achieve success. Together with an ever-growing number of successful member companies, we advance toward our vision.

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SOURCE iSee Taiwan Foundation