Ho Chi Minh City Organizes the Vietnam-Ho Chi Minh City Tourism Promotion Program within the Framework of the First Global City Tourism Summit 2025 in Busan, South Korea

BUSAN, South Korea,Oct. 27, 2025/PRNewswire/ --On October 27th, 2025, in Busan, South Korea –the opening session of the1st Global City Tourism Summit (GCTS 2025)took place under the chairmanship ofMr. Park Heong-joon, Mayor of Busan. Representing the Ho Chi Minh City Department of Tourism,Ms. Bui Thi Ngoc Hieu, Deputy Director of the Department and head of the delegation, attended the summit and organized theVietnam – Ho Chi Minh City Tourism Promotion Programwithin the event framework.

The program aims to enhance the promotion of Ho Chi Minh City as a destination and Vietnam as a whole, expand cooperation relations, and update global tourism development trends. It also contributes to strengthening the relationship and fostering cooperation inculture, tourism, trade, and investmentbetween Ho Chi Minh City and Busan on the occasion of the30th anniversary of the establishment of their relationship and cooperation relations.

Purpose and Strategic Significance

TheVietnam – Ho Chi Minh City Tourism Promotion Programat the1st Global City Tourism Summit (GCTS 2025)in Busan, South Korea, is not merely a promotional activity but astrategic stepaffirming Ho Chi Minh City's position on theAsian and global tourism map.

Its key objectives include:

• Introducing and promoting the image of Vietnam – Ho Chi Minh City tourism to the international community and tourism partners in Busan, South Korea.
• Engaging and exchanging insights on new global tourism development trends, particularly ininnovation, technology applications (AI),sustainable tourism development, andcultural tourism branding, serving Ho Chi Minh City's tourism development orientation.
• Establishing and leveraging partnerships with Busan-based tourism entities toseek quality buyersfor theInternational Travel Expo Ho Chi Minh City (ITE HCMC) 2026.
• Networkingwith Korean partners andTPO (Tourism Promotion Organization for Global Cities)members to discuss strategic directions and explore cooperation opportunities for developing Ho Chi Minh City's tourism industry in the near future.

Key Activities of the Promotion Program

The Ho Chi Minh City Department of Tourism delegation had carried out the following main activities in Busan:

1. Participation in the Global City Tourism Summit (GCTS 2025) fromOctober 27th–29th, 2025, atParadise Hotel BusanandGunam Street Exhibition Area, includingplenary sessionsandhigh-level dialogues.
2. Organization of the"Meet and Work with Tourism Partners"(G2B) ProgramonOctober 28th, 2025, atParadise Hotel, serving as a bridge for Ho Chi Minh City's tourism industry to connect and collaborate directly with tourism enterprises and associations in Busan. The event will also officially introduce theInternational Travel Expo Ho Chi Minh City (ITE HCMC) 2026.
3. Implementation of a Ho Chi Minh City Tourism Destination BoothonOctober 26th–27th, 2025, alongGunam-ro Street, Haeundae, designed to beappealing and tailored to Korean market preferences.

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SOURCE Ho Chi Minh City Department of Tourism