The BrandLaureate Celebrates 20 Years of Branding Excellence with The BrandLaureate Special Limited Edition BESTBRANDS Awards 2025

HONORING OUR PAST,

CELEBRATING OUR PRESENT,

INSPIRING OUR FUTURE.

KUALA LUMPUR, Malaysia,Oct. 31, 2025/PRNewswire/ --The Majestic Hotel, Kuala Lumpur, 30th October 2025 | The World Brands Foundation, proudly commemorates its20th anniversarywithThe BrandLaureate Special Limited Edition BESTBRANDS Awards 2025, a milestone celebration honoring two decades of brand leadership, innovation, and influence.

The ceremony powerfully honored the global journey of branding, celebrating its bold ideas, enduring values, and worldwide influence. Under the theme"Honoring our Past, Celebrating our Present, Inspiring our Future,"the evening showcased branding's transformative impact across industries, borders, and generations.

This award not only celebratedTheBrandLaureate's 20th Anniversarybut also honored the remarkable journeys of the brands that have evolved with us. A reverent, nostalgic, and reflective atmosphere underscored each accolade, serving as a testament to bold beginnings, visionary goals, and milestones reached through resilience and purpose. These brands, which grew from modest beginnings to worldwide recognition, demonstrate how to lead with passion, evolve deliberately, and create legacies that outlast generations. Their stories prove that branding is more than strategy; it is the spirit of perseverance, the language of leadership, and a symbol of lasting impact. To celebrateThe BrandLaureate's 20th Anniversary, a special art showcase titled"20 STROKES OF LIGHT", a series of artworks curated bySim Pojinn,Co-FounderandFair DirectorofArt Expo Malaysia, was unveiled to honour two decades of branding excellence, creativity, and innovation.

"As The BrandLaureate celebrates its 20th Anniversary, we look back with pride at how far we have come, a journey built on vision, perseverance, and leadership that continues to shape the future of branding," said Prof. Dr. KK Johan, President Emeritus and World President of The BrandLaureate.

In conjunction with this celebration,The World Brands Foundation (TWBF)announced the soft launch of theTWBF and EIU–Paris Joint International Professional Certification in Brand Strategy and Leadership (IPC-BSL).This pioneering program marks a new chapter in advancing professional education and leadership excellence in global branding. To formalize this collaboration, aMemorandum of Agreement (MoA)was signedbetween Ms. Chew Bee Peng, Chief Executive Officer of The BrandLaureate, andHon. Ky. Col. Prof. Dr. Edward Roy Krishnan, Founder and Director-General of EIU Paris.

Throughout the celebratory evening,The BrandLaureate 20th Anniversary Special Limited Edition BESTBRANDS Awards 2025also honored visionary brand leaders and pioneering businesses. The prestigious accolades recognized these entities for their demonstrated excellence, resilience, and transformative impact, celebrating their success in turning bold ideas into enduring legacies. This year'sThe BrandLaureate Brand Icon Leadership Award 2025 award recipientsincludeY.M. Tengku Dato'Dr. Hishammuddin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Al‑Haj,Selangor Royal House& Malaysia's Strategic Trade and Philanthropy Advocate,YBhg. Tan Sri Datuk Dzulkifli bin Ahmad, Former Chief Commissioner, Malaysian Anti-Corruption Commission& Current President of theAMLAC Academy,YBhg. Tan Sri Dato'Sri Mohamad Fuzi bin Harun, 11th Inspector-General of theRoyal Malaysia Police (IGP), YBhg. Dato'Sri Dr Farah Khan,Founder and President ofThe Melium Group, YBhg Dato Sri Mohd Shamil Ngoh Abdullah,Founder ofVillage Park Restaurant,YBhg. Dato'Ong Theng Soon,Executive Chairman ofSystech Berhad,YBhg Dato'Simon David Leong, Founder and Group Managing Director ofRivertree Group,Mr. Mita Lim Swee Kok, Managing Director ofIce Holidays Sdn Bhd,YBhg. Dato'Nashrudin bin Haji Elias aka Nash, Malaysia's Veteran Rock Icon,Toh Ee Wei& Chen Tang Jie, Malaysia's No. 1 Mixed Doubles Badminton Pair.

This year'sThe BrandLaureate Entrepreneur of the Year 2025honorees includeYBhg Datin Sri Siti Aishah Chong Binti Abdullah,Founders ofVillage Park Restaurant,Mr. Harry Tee, Chief Executive Officer& Founder ofDynamic Ace Global Sdn Bhd,YBhg. Dato'Sri Mohammed Shaheen Shah bin Mohd Sidek,Founder& Group Managing Director ofRiyaz Hotels& Resorts,YBhg Dato'Haji Muhazli Bin Muhamad,Director& Chief Executive Officer ofGlide Technology Sdn Bhd.

The BrandLaureate Brand Leadership Awards 2025 proudly honors four exceptional leaders whose vision and impact have inspired transformation across their respective fields. Commissioner-Captain United States Navy (Retired)Michael W. Kohleris recognized in the category ofHealthcare Leadership and Servicefor his decorated career advancing military medicine and veteran healthcare.Dr. Srimathy Kesan, Founder& Chief Executive Officer ofSpace Kidz India, receives the award forAerospace Innovation and Youth Educationfor her groundbreaking efforts in empowering young minds through aerospace exploration and student-built satellite missions.Dr. Sunita Gopal, Founder& Chief Executive Officer ofAyusha Chakra, Doctors Pharmacy& Eutuxia Pharma, is honored in the category ofSocial Enterprise& Community Leadershipfor her compassionate work in holistic wellness and accessible healthcare for under-served communities. Rounding off this distinguished lineup isNanda Bhagi, President ofTesla a.s Group (New York, USA), who is celebrated in the category ofBusiness& Entrepreneurshipfor his global leadership in expanding sustainable ventures across real estate, infrastructure, and technology.

Recipients of Iconic BrandsincludesCentral Market Sdn Bhd, Majestic Hotel,Institut Jantung Negara (IJN), Lam Soon Edible Oils Sdn. Bhd.Recipients ofBrand of the YearincludesAcer Sales and Services Sdn. Bhd., Bintulu Port Holdings Berhad, ICE Holidays Sdn. Bhd., Great Eastern Life Assurance (Malaysia) Bhd., M K Land Holdings Berhad, Knife, Inovar Industries Sdn Bhd, REDtone Digital Berhad.Recipients ofMost Preferred BrandincludesAble Steel Pipes Sdn. Bhd., AKATI Sekurity (M) Sdn. Bhd, Aricio (M) Sdn. Bhd., KPF Hotel Management Sdn. Bhd., Kausar Wealth Management Sdn. Bhd., Mawar Medical Centre, Ri-Yaz Hotels& Resorts Sdn. Bhd, Paradigm REIT Management Sdn Bhd.Recipients ofNation's ChoiceincludesAlam-Con Sdn. Bhd., Alpha Solar Sdn Bhd,Antabax, Koperasi YaPEIM Berhad, Ace Canning Corporation Sdn. Bhd., Rivertree Group, Glide Technology Sdn Bhd.Recipients ofNation's PrideincludesKoperasi Co-opbank Pertama Malaysia Bhd, Dynamic Ace Global Sdn. Bhd., Lumut Naval Shipyard Sdn. Bhd., Malaysia External Trade Development Corporation(MATRADE), Malaysia Digital Economy Corporation (MDEC) Sdn. Bhd., Prudential BSN Takaful Berhad, YP Plantation Holdings Sdn. Bhd, UKM Specialist Centre

For the full list of winners and award categories, click here:

https://docs.google.com/spreadsheets/d/1GAHq2PXWGQ2zzFzgWO0oU2BorufC6DSoLoOsn3Okrxs/edit?usp=sharing

Guided by the theme"Honoring our Past, Celebrating our Present, Inspiring our Future,"the celebration was a reminder that great brands are not built overnight. They are forged through vision, strengthened by challenges, and elevated by unwavering dedication. Each recipient honored tonight carries forward this spirit, transforming milestones into momentum and stories into standards.

To all honorees, may your journey ahead continue to inspire the world. The past has laid the foundation, the present is your moment, and the future is yours to define.

For latest news on The BrandLaureate Awards, visitwww.thebrandlaureate.comor our social media -Instagram|Facebook|YouTube|LinkedIn|TikTok|Spotify|Whatsapp Channel  for updates and all of the evening's major highlight moments. 

If you have a successful story to tell or wish to explore opportunities with us, please connect with us atpr@thebrandlaureate.com.

About The World Brands Foundation (TWBF)

TheWorld Brands Foundation(formerly known as the Asia Pacific Brands Foundation) is anon-profit branding foundationdedicated to promoting the importance of branding on a global scale. Established in 2005, the Foundation is led byWorld President Professor Dr. KKJohan, alongside a Board of Governors comprising esteemed industry captains and brand icons.

TWBF champions its mission toeducate, elevate, and advocate the value of branding, firmly believing that"the brand is the business, and the business is the brand."This encapsulates the Foundation's philosophy on the critical rolebrandingplays in today's highly competitive business environment.

In 2006, TWBF launchedThe BrandLaureate BestBrands Awards—a prestigious mark of brand excellence that honours outstanding brands across various industries. These award-winning brands are recognized for their strategic brilliance, innovation, and exemplary brand leadership. Following its success, TWBF curated a series of specialized awards, including:The BrandLaureate SMEs BestBrands Awards, The BrandLaureate Brand ICON Leadership Awards, The BrandLaureate World Halal BestBrands Awards, The BrandLaureate DigiTech BestBrands Awardsand several others over the years.

To date,over 3,000 brandsand more than500 international brand personalities—including statesmen, Nobel Laureates, corporate leaders, academicians, celebrities, and athletes—have been honoured through The BrandLaureate.

TWBF's global footprint began expanding in 2017 with theBrandLaureate Special Edition Awards in Ho Chi Minh City, Vietnam, followed by events inSingapore and Hanoi in 2018, andSingapore and Shenzhen, China in 2019. Strengthening its international presence further,11 country presidentswere appointed to represent Australia, Brunei, China, India, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam.

In line with its vision to establish a stronger global presence,Singapore was officially named the headquarters of TWBF and The BrandLaureate.The BrandLaureate International Pte Ltdwas registered inSeptember 2024, and the inauguralBrandLaureate Brand of the Year Awards Singaporewas held onFebruary 25, 2025.

Today, The BrandLaureate BestBrands Awards stands as abeacon of inspiration, motivating brands and individuals to lead with purpose, integrity, and vision. In addition to its awards, TWBF runscorporate education programsincludingCertification in Brand ManagementandBrand Leadershipto further empower professionals.

With the world's firstBrand Galleryfeaturing over 400 international brand personalities, TWBF continues to push boundaries, serving as adynamic global force in branding, and inspiring brands to achieve excellence and distinction on the world stage.

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SOURCE The BrandLaureate