UPL launches a global campaign'#AFarmerCan'ahead of COP30, championing farmers in climate action

~ A global call to action urging world leaders to place farmers at the heart of climate strategies

Microsite: Meet 20 farmers from around the world leading climate action in agriculture

DVC: Watch the campaign video

LONDON,Nov. 7, 2025/PRNewswire/ -- UPL, a global leader in sustainable agricultural solutions, today announced the launch of itsglobal campaign '#AFarmerCan - The hero you don't know you need', ahead of the 30th United Nations Climate Change Conference, taking place from 10-21 November 2025 in Belém, Brazil. The campaign celebrates farmers as climate heroes and calls on world leaders to recognize their pivotal role in building climate resilience.

With a presence in over 140 countries, UPL works closely with smallholder farmers and large-scale commercial growers, empowering them with sustainable agricultural solutions that drive climate action and food security. Drawing on this experience, UPL has curated20 inspiring farmer storiesfrom around the world, showcasing how agriculture can advancegreenhouse gas (GHG) mitigation, energy security, water conservation, soil health regeneration, and biodiversity protection -the five pillars guiding UPL's engagement at COP30.

UPL's #AFarmerCan campaign makes acompelling appeal:Policy must stand with farmers. Consumers must recognize and celebrate their strength, resilience, and innovation.

As part of its campaign advocacy, UPL is proposing a four-pillar incentive framework to strengthen farmer resilience:

• Pay:Reward farmers for adopting climate-smart practices.
• Protect:Offer farmer subsidies and insurance to guard against risks.
• Procure:Strengthen farmer access to public markets for certified sustainable produce.
• Promote:Scale digital tools, soil health data, and knowledge training for farmers.

Speaking about the initiative, Mr. Jai Shroff, Chairman& Group CEO, UPL, said: "With #AFarmerCan, we are amplifying a simple but urgent message: the future of climate resilience begins in the fields. Farmers are already leading the way - innovating, adapting, and regenerating. Yet their contributions remain under-recognized in global climate discourse. This campaign is our call to policymakers, institutions, and consumers to stand with farmers, empower them, and make them central to climate action."

UPL is amplifying its message through aglobal 360° campaignacross Brazil and key markets, blendinghigh-impact outdoor brandingwithimmersive digital engagement.In Belém, the campaign spansairport signage, 1,000+ branded taxis, and 200 busesfeaturingQR codesthat unlockpowerful first-hand stories from farmers.Complementing this are targeteddigital campaigns, social media activations,andan evocative filmshowcasing farmers as climate heroes. The initiative also includeseco-friendly merchandise— T-shirts, tote bags, and water bottles.

UPL will be present in COP30's Blue Zone — the official area organized by the United Nations Framework Convention on Climate Change (UNFCCC) for formal negotiations and national pavilions — servingcarbon-smart coffeefromBrazil's Mió brand. By serving coffee that captures more CO₂ than it emits, UPL will offer delegates a tangible experience of how climate-smart farming can accelerate progress toward global climate goals. As part of this sponsorship, UPL has also secured rights to use the conference's official branding.

UPL will showcase itsAgrosphereat theAgriZone, an exhibition space organized by Embrapa (Brazilian Agricultural Research Corporation) where UPL will host expert panels and debates based on the five pillars that guide UPL's engagement at COP30. UPL will also participate in thePlaneta Campo Forumand present alow methane rice case study from India.

Through'#AFarmerCan', UPL reaffirms its commitment to shaping a global movement that celebrates farmers as climate heroes and stewards of a healthier planet.

UPL is aglobal leader in biosolutions and agricultural solutions, operating in over140 countrieswith43 manufacturing sites, 57 R&D facilities, and a portfolio of15,000+ registered productsworldwide.

About UPL Group

UPL Ltd. (NSE: UPL) (BSE: 512070) (LSE GDR: UPLL) is a global provider of sustainable agricultural products and solutions that cover the entire agrifood value chain. With annual revenue exceeding $5 bn, UPL Ltd. is one of the largest agriculture companies worldwide, serving growers in more than 140 countries. UPL Ltd. comprises of four pure-play platforms that include UPL Corporation Ltd. (UPL Corp); UPL Sustainable Agriculture Solutions Ltd. (UPL SAS); Advanta Enterprises Ltd; and Superform Chemistries Ltd. Together, these platforms are dedicated toReimagining Sustainabilityand driving progress in the world. For more information, please visitwww.upl-ltd.com.

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SOURCE UPL Group