Ha Ji-won Reportedly Earns Nearly $65 Million From her Building Sale?

The actress secures a major real estate windfall after selling her Seongsu-dong property at a premium price.

A High-Value Property Deal in Seoul

Actress Ha Ji-won is drawing attention for a successful real estate transaction in Seoul’s trendy Seongsu-dong area. According to local reports, she sold a commercial building she acquired in 2020, generating a substantial capital gain over a five-year holding period.

The property was originally purchased in March 2020 for ₩100 billion, which converts to approximately $77 million. It was sold in November 2025 for ₩185 billion, or roughly $142 million, resulting in a gross gain of ₩85 billion, equivalent to about $65 million.

Net Profit Still Estimated at Over $53 Million

Industry analysts noted that even after accounting for corporate taxes, transaction fees, and related expenses, Ha Ji-won’s net profit is estimated at around ₩70 billion, or approximately $54 million. The building was held for about five years and eight months, a period during which property values in Seongsu-dong rose sharply.

Sold Above Market Expectations

Real estate platforms estimated the building’s market value at around ₩174.8 billion (approximately $134 million) as of October. The final sale price exceeded that estimate by more than ₩10 billion, or about $7.7 million, suggesting strong buyer demand and strategic timing on the seller’s part.

Prime Location Drives Value

The building spans one basement level and eight above-ground floors, with a land area of 257 square meters and a total floor area of 998 square meters. Located just a five-minute walk from Seongsu Station on Seoul Subway Line 2, the property benefits from heavy foot traffic and proximity to Yeonmujang-gil, one of Seongsu-dong’s most popular commercial streets.

Often compared to Brooklyn or Shoreditch, Seongsu-dong has become a hotspot for cafés, fashion brands, and creative businesses, making it one of Seoul’s most competitive real estate zones.

Owned Through Her Agency

The property was owned by Haewadal Entertainment, Ha Ji-won’s agency, where she also serves as CEO. The building had been used as the company’s office prior to the sale, indicating the transaction was handled at the corporate level rather than as a personal asset sale.

A Growing Celebrity Investor Profile

This sale further positions Ha Ji-won among Korean celebrities who have successfully leveraged real estate investments alongside their entertainment careers. With Seongsu-dong continuing to attract global attention, her decision to sell at a peak moment is being viewed as a textbook example of strategic property investment.

As Seoul’s real estate market remains competitive, Ha Ji-won’s Seongsu-dong deal stands out as one of the most notable celebrity property transactions in recent years.