KitKat Teams Up With DAY6 for 2026 Valentine’s Campaign and Unveils Three Limited Edition Chocolates

KitKat has officially launched its 2026 Valentine’s Day campaign in collaboration with Korean band DAY6, alongside the release of three seasonal limited-edition chocolate products designed for gifting and sharing.

A Campaign Focused on Everyday Sweet Moments

According to Nestlé Korea, the global chocolate brand is expanding its Valentine’s lineup this year by partnering with DAY6 as campaign ambassadors, following the positive response to last year’s collaboration featuring member Wonpil. The 2026 campaign marks the first time the brand has worked with all four members of DAY6 for its Valentine’s seasonal promotion.

The new campaign centers on the idea of enjoying a “sweet break” in everyday life, aligning KitKat’s long-standing brand message with DAY6’s warm and relatable image. Promotional visuals and digital content featuring the band aim to create emotional resonance with consumers during the Valentine’s season, rather than focusing solely on traditional romantic themes.

Three Valentine’s-Only Products Released

Alongside the campaign, KitKat introduced three limited-edition Valentine’s products, each created with different gifting scenarios in mind:

• Heart Tin: A prism-themed heart-shaped tin containing six popular KitKat flavors, positioned as the core seasonal item.
• Heart Bear: A bear-shaped chocolate filled with crispy wafer and a randomly selected message inside, adding an element of surprise.
• Heart Bag: A large, bag-shaped package containing 30 mini KitKat chocolates, designed for sharing or group gifting.

The expanded lineup reflects the brand’s effort to offer variety in size, design, and purpose for Valentine’s shoppers.

Availability and Fan Events

The Valentine’s limited-edition products are available through Nestlé’s official Naver store, Kakao Gift platforms, convenience stores, and major retailers across Korea. As part of the campaign, KitKat is also running a DAY6 photocard giveaway event, further engaging fans during the season.