Romance is officially going virtual. Jisoo and Seo In-guk are set to star in Netflix’s highly anticipated romantic comedy Boyfriend On Demand, premiering worldwide on March 6 via Netflix.

Boyfriend On Demand follows Mi-rae (Jisoo), an overworked webtoon PD exhausted by real-life dating. Her solution? A virtual dating subscription service that lets users “log in” and experience dream romances on demand.
The series blends painfully relatable office life with an irresistible fantasy twist what if love was as easy as clicking subscribe?

The newly released teaser and first poster highlight Mi-rae’s emotional checklist from dating fatigue to relationship burnout capped with a tempting message: “If even one applies, subscribe now.”
Once Mi-rae enters the virtual world, reality fades. She finds herself inside romance-webtoon moments: cherry blossom campus dates, seaside near-kisses, and heart-fluttering scenarios that feel tailor-made for viewers craving escapism.

Jisoo describes the drama as a perfect mix of growth and dopamine.
She explains that Boyfriend On Demand is about someone who wants romance and excitement but keeps colliding with real life. As Mi-rae navigates both worlds, she gradually grows and the journey promises plenty of visual fun along the way.
According to Jisoo, the series is designed to “recharge viewers’ excitement,” especially for those worn down by repetitive daily routines.

Seo In-guk, who plays Gyeong-nam, points to the show’s structure as its biggest strength. The story moves fluidly between virtual romance and real emotions, offering two types of love stories in one series.
The contrast between digital fantasy and reality adds depth, making the drama more than just a light rom-com.
With dating apps, subscriptions, and virtual experiences now woven into everyday life, Boyfriend On Demand taps directly into modern romance culture. It asks a question many secretly wonder about:
If love were easier, would it feel the same?
For fans of cozy rom-coms, tech-fantasy storytelling, and Jisoo’s first major Netflix romance lead, this one already feels like a must-watch.
Premieres March 6 on Netflix.