TWICE’s Jihyo Draws Attention With Confident Underwear Campaign Photos

TWICE’s Jihyo has once again captured public attention after sharing behind-the-scenes photos from a recent underwear campaign, showcasing a poised and confident image that resonated strongly with fans.

A Campaign Highlighting Confidence Over Excess

On February 6, Jihyo uploaded several images to her personal social media account from a photoshoot for an underwear brand she is currently representing. The photos quickly spread across online communities, drawing praise for her balanced silhouette and calm, self-assured presence.

In the released images, Jihyo wears a light blue lace underwear set, styled with minimal accessories and soft lighting. Rather than relying on bold poses or exaggerated styling, the shoot emphasizes natural posture, subtle expression, and composure.

Her toned arms, defined collarbone line, and relaxed gaze stood out, with many fans noting that the campaign highlighted strength and confidence rather than overt sensuality. Comments describing her as a “healthy beauty icon” and a “role model for self-confidence” followed shortly after the photos were posted.

Expanding Influence Beyond the Stage

Jihyo’s appearance in the campaign reflects her evolving image beyond her role as TWICE’s leader and main vocalist. In recent years, she has increasingly been recognized by the fashion and lifestyle industry as a figure who represents authenticity and vitality.

Industry observers note that her casting aligns with a broader trend in branding, where relatability and individuality are prioritized over conventional glamour. A brand representative previously stated that Jihyo was chosen for her “bright, energetic image and natural sense of trust.”

A Growing Fashion Presence

From music stages to editorial shoots, Jihyo continues to build a multifaceted public profile. While TWICE maintains its global activities, her individual presence as a fashion and lifestyle figure continues to gain momentum.