BTS Jin’s Voice Echoes at the Olympics, “Don’t Say You Love Me” Played at Milan–Cortina 2026 Figure Skating Venue

The global reach of Jin of BTS was once again on full display as his solo music resonated through an Olympic arena.

On February 9 (KST), Jin’s solo track “Don’t Say You Love Me” was played inside the venue at the Milan–Cortina 2026 Winter Olympics, moments after Canadian pair skaters Lia Pereira and Trent Michaud completed their free skate program. The song’s gentle melody and Jin’s signature emotional vocals filled the arena, adding a poignant atmosphere to the figure skating competition.

A Song With Proven Global Impact

Released on May 16, 2025, “Don’t Say You Love Me” is the title track of Jin’s second solo mini-album Echo. The song made history by reaching No. 1 on Spotify’s Global Chart, becoming the first track by an Asian artist to top the chart in 2025. It also ranked as the most-streamed K-pop song of the year on the platform, highlighting Jin’s powerful international presence beyond group activities.

Jin’s crystal-clear yet emotionally resonant voice has consistently drawn attention across borders. In December 2025, the same track was featured as background music on the French TV program La France a un incroyable talent, further cementing its appeal among European audiences.

Jin’s Music Across Global Stages

Jin’s influence has extended well beyond music charts. His debut solo single “The Astronaut” was selected for the official playlist of Amazon Web Services Sales Kickoff 23 (AWS SKO 23), standing alongside legendary artists such as The Beatles, Queen, and The Rolling Stones — a rare achievement for an Asian soloist.

At CES 2025 in Las Vegas, Jin appeared as a global model for Dolby, with his solo song “I’ll Be There” featured prominently throughout the exhibition. His music has also been used during major sports broadcasts, including an NFL game aired on CBS in December 2024, where “Running Wild” played during prime time.

A Special Connection With the Olympics

Jin’s appearance at the Milan–Cortina Winter Olympics adds to his ongoing connection with the Olympic movement. In July 2024, he served as a torchbearer for the Paris Summer Olympics, an honor rarely given to foreign artists. International media, including Billboard and Paris Match, highlighted his participation, with the French outlet famously referring to him as a “true prince” during the historic torch relay.

From Olympic ceremonies to figure skating arenas, Jin’s voice continues to transcend language, culture, and borders proving once again that his music belongs on the world’s biggest stages.