Karina Meets Chanel Beauty, Moving Between Youth and Wild Confidence

Aespa’s Karina has unveiled a new side of herself through a collaboration with Chanel Beauty, blending youthful freedom with a bold, untamed edge.

A Concept Beyond Rules

On February 10, fashion magazine Marie Claire released the digital cover and pictorial featuring Karina, who is currently active as a Chanel Beauty ambassador. The shoot centers on the brand’s latest Chanel Denim Makeup Collection, reinterpreting denim’s symbolic freedom through modern beauty aesthetics.

The pictorial’s overarching theme is described as “the language of youth that steps outside the rules.” Drawing inspiration from denim long associated with rebellion, individuality, and confidence Karina explores a spectrum of looks that move fluidly between softness and intensity.

Rather than leaning into a single image, the shoot captures contrast: moments that feel raw and instinctive, followed by frames that highlight clarity and precision. The result is a visual narrative that mirrors Karina’s evolving identity as both an artist and a fashion figure.

Denim Reimagined Through Makeup

In the released images, Karina emphasizes her eyes using Chanel’s Coco Denim Highlighter and blue-toned eyeshadow palettes from Les 4 Ombres, including shades Denim Dream (No.19) and Coco Jean (No.29). The cool hues add depth while maintaining a sense of effortlessness.

For the lips, she wears Rouge Coco Flash No.284 (Baby Blue), creating a subtle pearlescent sheen that balances the stronger eye makeup. The combination reinforces the collection’s intent: expressing confidence without rigidity.

A limited-edition La Crème Main Denim Pouch Edition also appears as a key styling element, tying the beauty looks back to the denim motif at the heart of the collection.

Chanel’s Take on Freedom and Self-Expression

Chanel Beauty explained that the Denim Makeup Collection was designed to translate denim’s inherent freedom and self-assurance into makeup encouraging wearers to approach beauty with the same ease and individuality as personal style.

Karina’s presence amplifies that message. Known for her sharp performance charisma and futuristic image on stage, she brings a grounded yet fearless energy to the campaign, allowing the collection to feel approachable while still aspirational.

Where to See the Full Pictorial

Karina’s complete Chanel Beauty pictorial can be found in Marie Claire’s March issue, as well as on the magazine’s official website and social media channels.

With this collaboration, Karina doesn’t simply model a beauty collection she embodies a dialogue between youth and instinct, structure and freedom, offering a refined yet daring vision that continues to redefine her place in global fashion.