Rising Actor Lee Chae-min Named New Face of Outdoor Brand K2

Outdoor brand K2 has officially selected actor Lee Chae-min as its newest brand model, marking a strategic move to reinforce its dynamic and forward-looking image.

A Natural Fit for K2’s Spirit of Challenge

According to K2, Lee Chae-min’s steady career growth and expanding acting spectrum reflect the brand’s philosophy of pushing boundaries and embracing new challenges. His immersive performances and evolving narrative as an actor resonate with K2’s long-standing message of confronting nature and personal limits head-on.

The brand expects Lee’s distinctive aura and sense of momentum to help communicate K2’s story in a more three-dimensional way, bridging performance, authenticity, and aspiration.

Strengthening Brand Image and Reaching New Audiences

With this appointment, K2 aims to further elevate its image as a brand that balances functionality and style, while also expanding its reach to new core consumer groups. Lee Chae-min will kick off his role with the brand’s Spring/Summer season outdoor pictorial, and will appear alongside longtime K2 model Suzy as one of the brand’s key faces.

Shin Sun-cheol, Director of K2’s Marketing Team, shared, “Lee Chae-min’s image of consistent challenge and growth aligns perfectly with K2’s brand identity. We believe his presence will bring a fresh energy to the brand, and we look forward to the synergy this partnership will create.”

A Career on the Rise

Lee Chae-min has steadily built recognition through projects such as ‘Crash Course in Romance’, ‘See You in My 19th Life’, and ‘Hierarchy’. His leading role in tvN’s ‘The Tyrant’s Chef’ last year firmly positioned him as a breakout star.

He is set to continue his active run with upcoming projects, including the Netflix variety show ‘Why Do People Even Go Hiking?’, scheduled to air in the third quarter of this year.

As Lee Chae-min steps into his new role with K2, the collaboration signals a meeting point between a rising actor’s narrative and a brand built on the spirit of challenge.