Park Bo-gum Unveils New Dyson Korea Ambassador Stills Highlighting Everyday Innovation

Park Bo-gum has revealed new official stills as the face of Dyson Korea, offering a closer look at how the brand’s home care technology fits seamlessly into everyday life.

Released on February 10, the latest images capture Park Bo-gum in relaxed, lived-in spaces, reinforcing the idea that advanced engineering can feel both natural and approachable in daily routines.

A Natural Match Between Brand Philosophy and Image

According to Dyson Korea, the newly released stills were designed to reflect Park Bo-gum’s trusted and calm public image, aligning closely with Dyson’s engineering-driven brand philosophy. Rather than staged or dramatic visuals, the focus is on realistic moments that highlight how technology quietly supports everyday comfort.

His presence in the campaign emphasizes reliability and clarity, qualities Dyson believes help communicate the value of its innovation to a wide audience.

Spotlight on Dyson’s AI Home Care Technology

In the stills, Park Bo-gum is seen alongside Dyson’s Spot & Scrub AI robot vacuum, a product introduced earlier this year. The visuals place the device within a familiar home environment, subtly showcasing how Dyson’s technology integrates into real living spaces rather than standing apart as a purely technical product.

The Spot & Scrub AI robot vacuum is designed to intelligently detect both wet spills and dry debris using advanced AI recognition. During wet cleaning, the system can repeat scrubbing motions up to 15 times to effectively remove stubborn stains, underscoring Dyson’s focus on precision-driven performance.

Why Park Bo-gum Was Chosen

Dyson Korea previously explained that Park Bo-gum was selected as an official ambassador because of his ability to connect naturally with the public. His image of sincerity and quiet confidence was seen as an ideal representation of Dyson’s commitment to engineering excellence without unnecessary exaggeration.

By pairing technological sophistication with a familiar and reassuring figure, Dyson aims to make innovation feel accessible rather than intimidating.

Expanding His Role as a Brand Ambassador

Going forward, Park Bo-gum will represent a wide range of Dyson products, extending beyond home cleaning appliances to include air purifiers and hair care devices. Through these campaigns, Dyson plans to continue illustrating how its technology enhances everyday life across different aspects of the home.

With the release of these new stills, Dyson Korea reinforces its message that innovation does not have to be loud to be impactful, especially when paired with a figure who embodies trust and consistency.