TWICE Earns 26th 100 Million-View Milestone With ‘THIS IS FOR’

TWICE has reached another major YouTube milestone. The group’s “THIS IS FOR” music video has officially surpassed 100 million views, marking their 26th MV to achieve the feat.

According to JYP Entertainment, the title track from TWICE’s fourth full-length album crossed the 100 million mark at approximately 2 a.m. on February 13. The agency celebrated the achievement by releasing a commemorative image on its official social media channels, thanking fans worldwide for their continued support.

A Record They Keep Breaking Themselves

With “THIS IS FOR,” TWICE extends its own record as the female group with the most 100 million-view music videos globally.

The group now holds 26 MVs above the milestone, including:

• 20 Korean title tracks from debut song “Like OOH-AHH” through “THIS IS FOR”
• English singles “The Feels” and “MOONLIGHT SUNRISE”
• Four Japanese releases

This consistent performance underscores TWICE’s long-term digital power, nearly a decade into their career.

The Energy Behind ‘THIS IS FOR’

Released on July 11 last year, “THIS IS FOR” carries an empowering message centered on confidence and self-belief. The song’s bright, uplifting sound resonated widely with listeners, while the music video showcased TWICE’s signature playful chemistry.

The visuals blend quirky storytelling with high-energy group dynamics, highlighting the nine members’ teamwork and vibrant personalities elements that have become defining features of TWICE’s identity.

Momentum That Extends Beyond YouTube

TWICE’s digital success runs parallel to their global touring scale. The group launched its sixth world tour, “THIS IS FOR,” in Incheon last July and is set to perform across 43 cities in 78 shows worldwide.

The North American leg began January 9 in Vancouver and continues through major cities including Washington, D.C. on February 13 and 14. Upcoming stops include Tokyo National Stadium a landmark venue rarely headlined by international female acts along with concerts in Taipei and across Europe.

As TWICE continues to expand both online and on stage, the group’s sustained growth signals something larger than a single viral moment. Nearly ten years after debut, they are not just maintaining momentum they are redefining longevity in K-pop.