Jungkook is the New Global Ambassador for Hublot

The speculation is over.

Jungkook of BTS has officially been announced as a global ambassador for Swiss luxury watch house Hublot, confirming what fans had strongly predicted after the brand’s teaser campaign.

The reveal follows days of online excitement sparked by a silhouette-based teaser video that many believed pointed directly to the global K-pop star.

From Teaser Clues to Official Confirmation

When Hublot first released a mysterious clip featuring a shadowed figure and the date “12.02.2026,” fans immediately began analyzing every detail from the styling to the posture.

Now, with the official announcement made, those early interpretations appear to have been accurate.

The partnership marks a significant milestone, placing Jungkook at the forefront of one of Switzerland’s most recognized luxury watch brands.

Expanding His Luxury Portfolio

Jungkook previously stepped into the high-end beauty world as a global ambassador for Chanel Beauty. With Hublot, he now extends his influence into the watch industry a category long associated with prestige, craftsmanship, and global status.

Luxury watches represent more than accessories; they symbolize identity, legacy, and innovation. Jungkook’s appointment signals his growing positioning within that sphere.

Why the Collaboration Makes Strategic Sense

Founded in 1980, Hublot is known for its “Art of Fusion” philosophy, combining unconventional materials such as gold and rubber to create bold, modern designs.

The brand has worked with internationally recognized athletes and artists, building a strong presence across sports, art, and high-performance culture.

Jungkook’s global popularity, cross-generational appeal, and modern image align naturally with Hublot’s forward-looking identity.

A New Chapter in Global Influence

With this announcement, Jungkook adds another major luxury house partnership to his résumé reinforcing his position not only as a music icon, but as a global cultural figure.

The collaboration also highlights how K-pop artists continue to reshape the luxury industry’s ambassador landscape.

As campaign visuals and official projects roll out, attention will now turn to how Jungkook interprets Hublot’s signature aesthetic and how this partnership further elevates his worldwide brand power.