Seo In-guk, Seo Kang-joon, and Lee Soo-hyuk Enter Jisoo’s Virtual Romance in Netflix’s Boyfriend on Demand

A subscription romance that turns dating into a fantasy experience

Netflix has unveiled the main poster and trailer for its upcoming romantic comedy Boyfriend on Demand, a series that blends office reality with a fully customizable virtual love life.

The drama follows Mi-rae, a webtoon producer exhausted by her daily routine, who signs up for a virtual dating subscription that allows her to experience her ideal relationships in a simulated world. The service, also called Boyfriend on Demand within the story, offers users a chance to “subscribe” to romance and step into dreamlike dates designed around their personal preferences.

The concept places a relatable working-life narrative alongside a high-concept fantasy setting, creating a hybrid romance that moves between reality and simulation.

Jisoo at the center of multiple love stories

Jisoo plays Mi-rae, whose emotional journey unfolds across both her real life and the virtual world.

In the newly released trailer, she is guided into the program by a date manager character played by Yoo In-na. Once inside, Mi-rae encounters a series of idealized partners and scenarios, from campus first-love moments under falling cherry blossoms to dramatic confessions from a charismatic doctor and encounters with figures ranging from secret agents to top stars.

Each episode presents a different romantic setup, allowing Jisoo to shift tone and character depending on the world she enters. The production team emphasized that this structure highlights her versatility as an actress, with distinct acting styles separating the real and simulated versions of Mi-rae.

A real-world connection that complicates the fantasy

While the virtual relationships deliver high-concept romance, a more grounded storyline unfolds in Mi-rae’s everyday life.

Seo In-guk plays Kyung-nam, a colleague who unexpectedly becomes her late-night work companion. His repeated appearances introduce a subtle emotional tension that contrasts with the perfectly designed relationships inside the simulation.

The central question becomes whether Mi-rae’s real connection can compete with the flawless partners she meets in the digital world.

A lineup of “ideal boyfriends” designed to boost viewer dopamine

The virtual dating scenarios feature a wide range of actors appearing as Mi-rae’s customizable romantic interests.

Seo Kang-joon, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Kim Young-dae, Park Jae-beom, and Lee Sang-yi each take on different character concepts, promising a variety of romance tropes within a single series.

This multi-universe structure allows the drama to explore numerous romantic comedy variations in one narrative, a key element the director highlighted as the show’s biggest differentiator.

A new kind of romance for the streaming era

By combining the idea of a subscription service with dating simulation, Boyfriend on Demand reflects a digital-age approach to relationships while maintaining the emotional core of a classic romantic comedy.

With Jisoo leading a rotating lineup of high-profile co-stars and moving between multiple worlds and character dynamics, the series positions itself as a large-scale romance project designed for global streaming audiences.