Hearts2Hearts Turn Bold and Playful in ‘RUDE!’ MV Teaser Ahead of Comeback

The countdown to Hearts2Hearts’ comeback has officially begun, and the group is stepping into a brighter, bolder era.

On February 19 at 6 PM KST, the music video teaser for their new single “RUDE!” will be unveiled through the SMTOWN YouTube channel and other official platforms. Even before its release, the teaser is already drawing attention for showcasing a confident transformation filled with lively energy and mischievous charm.

A House Dance Track With a Rebellious Twist

“RUDE!” is a house-based dance track driven by a rhythmic groove and bouncy synth sounds. The lyrics capture the spirit of playful rule-breakers who refuse to be confined by expectations, delivering a message that is both cute and unapologetically bold.

The concept signals a new side of Hearts2Hearts. Instead of simply leaning into sweetness, the members embrace a cheeky attitude that highlights their growing identity and performance confidence.

A Visual Story Set Inside the World of Social Media

The music video introduces a creative and symbolic setting. It takes place in a factory where heart icons collected from SNS “likes” are produced and managed.

In the storyline, the members carefully protect a powerful “super heart,” only to face a sudden crisis when fake hearts appear and drain its glow. Their mission to restore the real heart’s brilliance adds a layer of narrative that reflects themes of authenticity and self-worth in the age of digital validation.

The imaginative worldbuilding, combined with colorful visuals and high-energy choreography, is expected to amplify anticipation for the full release.

Comeback Arrives on February 20

Hearts2Hearts’ new single “RUDE!” will be released on February 20 at 6 PM KST across major music platforms, with the full music video dropping simultaneously on YouTube.

With a concept that blends playful rebellion, sharp storytelling, and a fresh sonic direction, the group’s return is shaping up to be one of their most dynamic comebacks yet.