G-Dragon’s The Venti Photo Card Event Turns Winter Drinks Into Must-Have Fan Collectibles

G-Dragon’s influence in the advertising world is once again transforming a seasonal campaign into a fandom event.

With the artist serving as the official face of TheVenti, the coffee brand has launched a new limited-edition photo card promotion that places the spotlight firmly on him, giving fans a chance to collect exclusive merchandise simply by purchasing the winter menu.

A Model Campaign That Runs on G-Dragon’s Star Power

Rather than a typical beverage promotion, the project is built around G-Dragon’s identity as a global K-pop icon and trend leader.

The first photo card event held last year drew strong demand from fans, quickly turning into a viral offline experience and prompting continuous requests for its return. The new campaign is a direct response to that reaction, reinforcing how his presence alone can convert everyday retail spaces into fan destinations.

For many customers, the main attraction is not the drink it is the opportunity to own a collectible featuring G-Dragon.

Six Strawberry Drinks, One Exclusive G-Dragon Reward

The event is being held at TheVenti stores nationwide, where customers who purchase one of the brand’s winter strawberry drinks receive one random limited G-Dragon photo card.

The lineup includes:

• Strawberry Choux Cream Latte
• Real Strawberry Juice
• Strawberry Matcha Foam Latte
• Strawberry Malang Peach Smoothie
• Strawberry Pearl Peach Latte
• Strawberry Choco Cookie Smoothie

The format mirrors album-style collecting culture, encouraging repeat visits from fans hoping to secure different versions.

When a Café Becomes a Fandom Space

Since being selected as the brand’s model, G-Dragon has reshaped TheVenti’s marketing direction.

His campaigns consistently generate:

• fan-organized store visits
• social media shot trends
• collectible-driven purchases

This latest event continues that pattern, turning physical locations into temporary fan hubs where buying a drink becomes part of the fan experience.

The Growing Power of Idol-Led Offline Promotions

The success of the previous photo card release demonstrated that G-Dragon’s branding extends far beyond traditional advertising.

By connecting his image to limited merchandise, the campaign taps into the same emotional and collectible value normally associated with album inclusions and concert goods. It also highlights how K-pop models are redefining consumer campaigns, where the artist’s narrative becomes the central content.

A Campaign Built Around Ownership, Not Just Consumption

More than a seasonal promotion, the event offers fans something personal: a tangible piece of G-Dragon.

As demand for idol-linked offline experiences continues to grow, this collaboration shows how a single model can elevate a brand campaign into a nationwide fandom moment — proving once again that G-Dragon’s marketing power remains in a class of its own.