BTS’s V Leads the Comeback Frenzy — No.1 in Global Merch Searches and 4.67 Million Military Letters

As BTS prepare for their full-group return, one name is leading the global anticipation curve. V is once again proving the scale of his fandom power, topping merchandise demand worldwide and holding the record for the most military fan letters a combination that highlights both emotional loyalty and market influence.

V Becomes the Most Searched Member in Global Merch Rush

With BTS set to release their full-length album ARIRANG on March 20 and hold a large-scale comeback live show at Gwanghwamun the following day, the secondary market for official goods is seeing explosive growth.

Fans are purchasing photo cards, slogans, and light sticks in advance, turning resale platforms into real-time indicators of comeback excitement.

Among all members, V ranked as the most searched by international users. Demand was particularly strong across Europe, including the UK, Spain, and Austria, showing how evenly his popularity is distributed across regions.

The Numbers Behind the Comeback Economy

Following the official confirmation of BTS’s return in January, activity related to the group surged dramatically on major resale platforms.

Compared to the same period last year:

• BTS-related transactions increased by more than 20 percent
• Listings rose by over 30 percent
• The number of users jumped by more than 60 percent

After the album release date was announced, related keyword searches multiplied nearly twentyfold, directly driving merchandise supply and sales.

These figures illustrate how BTS comebacks function as global economic events within the fan market.

A Fandom Measured in Millions of Letters

V’s unmatched fan loyalty is also reflected in a deeply symbolic record.

During his military service, he received approximately 4.67 million letters through a soldier support platform, surpassing the second-place total by a massive margin. The number remains one of the clearest examples of personal fandom scale in the K-pop industry.

Beyond digital metrics and sales, the figure represents the emotional connection between the artist and his global supporters.

Photo Cards That Break Auction Records

V’s photo cards have consistently ranked among the most valuable in the collector market.

From record-breaking auction prices on eBay to top resale values in Japan, his items have long been treated as premium collectibles. The trend continues in the current comeback cycle, where securing his merchandise is seen as both a fan milestone and a high-demand asset.

The Center of the Comeback Momentum

As BTS move toward their first full-group activities in years, V’s influence is once again shaping the global conversation.

His dominance in search rankings, resale demand, and symbolic fan metrics shows how individual star power feeds into the group’s overall impact.

With the comeback approaching and worldwide streaming of the Gwanghwamun event planned, the scale of the response suggests that the return of BTS will not only be a musical moment but also a massive global fandom mobilization led by one of its most powerful figures.