Byun Woo-seok Becomes the New Face of Dr.G, Cementing His Status as 2026’s Hottest CF Star

Byun Woo-seok’s unstoppable rise continues. After dominating dramas, variety shows, and global fan platforms, the actor has now been selected as the new global model for Korea’s leading skincare brand Dr.G, further proving his power as one of the most sought-after names in advertising.

Dr.G officially announced the casting, explaining that Byun’s clean, trustworthy image and strong international fandom made him the ideal partner to carry the brand’s dermatology-based heritage into the global market. Known for its philosophy centered on skin health and soothing care, the brand is aiming to strengthen its worldwide presence through this collaboration.

Industry insiders point to Byun’s sincerity and polished public image as key factors behind the decision. His influence across borders is expected to play a major role in boosting global awareness and connecting the brand with a broader audience.

A Year of Byun Woo-seok Across All Fields

The partnership comes at a time when the actor is enjoying one of the busiest and most successful years of his career. With major projects such as The 21st Century Grand Prince’s Wife, Solo Leveling, and the variety show Yoo Jae-suk Camp, he has been expanding his spectrum and solidifying his mainstream appeal.

The first campaign as Dr.G’s model, featuring the new Skin Boost PDRN Sun Serum, is set to be unveiled on February 23. More than a simple product promotion, the campaign will focus on delivering messages about healthy skincare habits.

With Dr.G’s long-running bestsellers surpassing 30 million cumulative sales, expectations are high for the global synergy between the brand and one of Korea’s fastest-rising stars.

As Byun Woo-seok continues to sweep television, streaming platforms, and now the beauty industry, 2026 is shaping up to be the year he truly “kills” the advertising world.