Choo Young-woo defines the ultimate ‘boyfriend look’ in COVERNAT spring campaign

Actor Choo Young-woo is capturing the mood of spring with a fresh, effortless visual that perfectly embodies the textbook definition of the “wannabe boyfriend look.”

A youth moment touched by light

Casual brand COVERNAT unveiled its 2026 Spring campaign featuring Choo Young-woo under the theme “Moments touched by light.”
The pictorial blends the soft air of spring with the freedom of youth, highlighting the actor’s clean, natural charm.

Bathed in warm sunlight, Choo delivers relaxed expressions and minimal poses that make every outfit feel like an everyday style reference.

Choo Young-woo / COVERNAT

Denim takes center stage this season

The campaign focuses on COVERNAT’s key denim collection, styled in ways that move seamlessly between chic and casual.

He showcases:

  • a refined denim-on-denim setup that elevates the classic “청청 패션”
  • a minimal white T-shirt + denim look that works instantly as a date outfit
  • a light windbreaker layered style perfect for the in-between season

The result is a look that feels realistic, wearable, and effortlessly stylish — the essence of a “real-life boyfriend” vibe.

Choo Young-woo / COVERNAT

Clean visuals + healthy energy = perfect brand synergy

Industry insiders note that Choo Young-woo’s clear, youthful, and healthy image aligns seamlessly with COVERNAT’s identity as a daily wear brand for the younger generation.

His understated styling and calm aura turn simple spring outfits into aspirational looks for fans and shoppers alike.

A special gift for fans

To celebrate the campaign, COVERNAT is launching a limited photocard event:

Customers who spend over 100,000 KRW on the official website or Musinsa will receive
👉 a set of unreleased Choo Young-woo photocard images (4 types)
while supplies last.

Offline stores will also roll out promotions sequentially.

The boyfriend-look guide for Spring 2026

According to the brand, the collaboration delivers a styling blueprint for men who want:

  • polished yet comfortable daily outfits
  • trendy but wearable spring layering
  • a clean and youthful aesthetic

With this campaign, Choo Young-woo once again proves why he is becoming one of the most watched rising fashion faces and the visual standard for the modern “boyfriend look.”