G-Dragon’s “Übermensch” Exhibition Draws 250,000 Visitors — A New Global Model for Album Promotion

G-Dragon has set a new milestone in K-pop promotion.

His immersive project “G-DRAGON Media Exhibition : Übermensch” concluded in Bangkok after a year-long world run across 11 cities, attracting more than 250,000 visitors and redefining how an album can expand into a global cultural experience.

From Album to Immersive Space

The exhibition was created through a collaboration between Galaxy Corporation, G-Dragon’s agency and a global AI entertainment tech company, and content solution firm Creative MUT.

Rather than presenting a traditional showcase, the project transformed the narrative and message of G-Dragon’s third full album “Übermensch” into a fully immersive environment.

Visitors moved through a space where:

• VR
• real-time holograms
• large-scale media tunnels
• interactive installations

were integrated into a single storytelling flow.

This structure allowed audiences to actively participate, breaking the boundary between a concert and an exhibition.

11 Cities, One Touring Exhibition

The global journey began in Seoul in March last year and continued through:

Tokyo, Taipei, Hong Kong, Osaka, Macau, Singapore, Hangzhou, Chengdu, Guangzhou and Bangkok.

The mainland China stops drew particular attention. Large-scale media exhibitions built around a K-artist are extremely rare there, making the tour a symbolic achievement in a challenging cultural exchange environment.

The project also established a new format in which an exhibition itself becomes a touring content brand.

City-Specific Strategies Amplified the Experience

Each location introduced its own localized concept.

• Tokyo operated in a festival format, turning the exhibition into a city-level cultural event
• Osaka featured the wrapped shuttle bus “Übermensch Express,” expanding the experience beyond the venue
• Taipei used a fully immersive layout to maximize artist–fan interaction
• Hong Kong combined the exhibition with a major shopping mall to create commercial synergy
• Singapore hosted the show at Changi Airport, drawing both fans and international travelers

These tailored approaches demonstrated a high level of global operation strategy.

Global Media Spotlight

Major international outlets including Nikkei, GQ Japan, Vogue Japan, Phoenix/Ifeng, The Smart Local, and Channel NewsAsia highlighted the exhibition as a new entertainment format that merges digital media art with K-pop.

The Taipei edition even appeared on the front page of China Times, an unusual achievement for an overseas celebrity event.

Technology as the Core Narrative

Creative MUT’s upgraded Media Tech 2.0 system played a key role in the exhibition’s success.

Digital technology was not used as decoration but as the central storytelling device, creating a hyper-real experience that blurred the line between physical and virtual space.

As a result, the exhibition evolved into a comprehensive lifestyle platform that combined:

music, media art, technology and fashion.

A Fan Platform That Drives Repeat Visits

The project encouraged what fans called a “pilgrimage experience.”

Key attractions included:

• G-Dragon’s real stage outfits
• the “Daisy Garden” landmark photo zone
• the viral FOOH videos announcing the next tour city
• city-exclusive merchandise that sold out quickly

Even non-fans purchased items such as reusable bags and caps, showing the exhibition’s broader cultural appeal.

A New Direction for K-Pop Promotion

The final Bangkok stop on February 22 marked the end of the 11-city run, but the impact of “Übermensch” is expected to continue.

The project demonstrated that a single album can evolve into a touring, immersive, technology-driven global experience.

It is now being viewed as a landmark case for the future of experience-based entertainment, where music, space and digital innovation merge into one cultural format.