Lee Chae-min’s New Outdoor Campaign with K2

On February 26, outdoor brand K2 unveiled its Spring/Summer campaign featuring Lee Chae-min, showing a more mature and composed side of the rising star. Shot using soft natural light, the pictorial highlights Lee Chae-min’s clean visuals and charisma are capturing the crisp energy of the upcoming season.

Spring in Every Frame

In the newly released images, Lee Chae-min effortlessly pulls off seasonal tones including silver, blue, and beige. With restrained poses and minimal styling, he delivers a calm yet impactful presence. Rather than dramatic expressions, Lee Chae-min leans into a more subtle mood allowing the texture, and light to elevate the visuals.

The balance between polished elegance and youthful freshness enhances the outdoor aesthetic, blending lifestyle and functionality in a way that feels both modern and approachable.

Function Meets Style

The brand’s latest lineup includes high performance Gore-Tex jackets, windbreakers under the “K.Trekkers” label, and the versatile “Forest Series.” Designed to transition seamlessly between urban life and outdoor exploration, the collection emphasizes both functionality and contemporary style.

A newly introduced multi-road footwear line further reinforces the brand’s commitment to practicality without sacrificing design.

Expanding Career Momentum

Lee Chae-min continues to build on his growing momentum in the entertainment industry. After gaining attention through tvN’s drama ‘The Tyrant’s Chef’ last year, he is set to appear in Netflix’s upcoming variety show ‘Why Do We Even Hike?’, scheduled for release in the third quarter of this year.

With his steady acting trajectory and expanding brand presence, Lee’s latest campaign marks another step in his evolving image this time as the unmistakable “man of spring.”

The full pictorial can be viewed at K2’s offline stores and official social media platforms.