Byeon Woo-seok Named Official Japan Ambassador for Champagne Brand Le Rêve Brillant

Byeon Woo-seok has been selected as the official Japanese ambassador for the champagne house Le Rêve Brillant, marking a new step in his expanding global brand presence.

A model that embodies the brand’s “Brilliant Dream”

Le Rêve Brillant Japan announced that the rising star will represent the label in the Japanese market, citing the strong alignment between the brand’s philosophy and the actor’s public image.

The champagne house, whose name translates to “Brilliant Dream,” said Byeon’s refined aura, calm charisma and sincere reputation reflect the values it has built over more than a century. His bright and positive image is also expected to connect naturally with consumers and strengthen the brand’s storytelling.

Campaign visuals and promotions to roll out across Japan

The first campaign videos and pictorial content featuring the actor will be released sequentially through the brand’s official website and social media channels.

Promotional activities are set to take place across both online and offline platforms in Japan, with Byeon Woo-seok participating in various brand communication projects as the face of the label.

Through this partnership, Le Rêve Brillant plans to introduce its 125-year heritage and craftsmanship to a wider Japanese audience.

Growing influence beyond acting

Byeon Woo-seok has rapidly built a strong fanbase and established himself as one of the most in-demand Korean actors of his generation.

Known for his steady acting skills and distinctive screen presence, he continues to expand his career with major upcoming projects. He is set to appear in the Disney+ series The Grand Lady of the 21st Century, while the release of Solo Leveling on Netflix is also approaching.

Spotlight on his activities in Japan

As his popularity spreads across Asia, industry watchers are paying close attention to how this ambassador role will shape his influence in Japan.

With acting projects and luxury brand collaborations moving in parallel, Byeon Woo-seok is strengthening his position not only as a leading actor but also as a global lifestyle icon.