Stray Kids’ Changbin Becomes Autry’s First Global Brand Ambassador

Stray Kids’ Changbin has been officially named the first global brand ambassador for American footwear brand Autry, according to WWD.

The exclusive report revealed that the rapper, producer, and songwriter will front the brand’s global campaigns, marking a major fashion milestone for the K-pop star and a strategic move for the heritage sneaker label as it expands its international presence.

A global artist representing a legacy sneaker brand

Changbin, who debuted with Stray Kids in 2018, has built a strong reputation not only for his powerful performances but also for his work behind the scenes as a producer and lyricist. His collaborations with international artists and his philanthropic activities have further strengthened his global profile.

Speaking about the partnership, Changbin shared that he has always been drawn to brands that respect their history while continuing to innovate.

He said Autry’s heritage and quiet confidence resonate with him, adding that he is excited to begin the journey with the brand.

Autry’s executive chairwoman Roberta Benaglia also explained the reason behind the selection, describing Changbin as a representative of a new generation of global talent. She highlighted his authenticity, artistic integrity, and confidence as qualities that align naturally with the brand’s identity.

Campaign to feature 2026 spring collection

The announcement comes alongside a new campaign featuring Changbin wearing key pieces from Autry’s Spring 2026 lineup.

Among the highlighted models are:

• the ’80s-inspired Super Vintage Medalist
• the Hyperway sneaker, designed with a multilayered high-tech sole and Action Cush technology

The campaign signals Autry’s intention to strengthen its cultural relevance by connecting with global music audiences through K-pop.

Expanding K-pop’s influence in global fashion

With this appointment, Changbin joins the growing list of K-pop artists leading international luxury and fashion campaigns.

For Autry, the collaboration represents a bridge between classic American sportswear heritage and contemporary global youth culture. For Changbin, it marks another step in his expanding influence beyond music into the fashion industry.