Suzy Welcomes Spring With Fresh Denim Campaign

Singer and actress Suzy is ushering in the new season with a soft, timeless visual transformation.

On February 25, fashion brand GUESS unveiled its 2026 Spring Denim campaign featuring Suzy, highlighting her signature pure and refined charm.

A Classic Spring Aesthetic

In the newly released pictorial, Suzy showcases a range of denim styling options. From a simple white T-shirt paired with bootcut jeans to denim dresses, vests, and full denim-on-denim ensembles, the campaign emphasizes clean silhouettes and effortless styling.

The neutral palette and natural lighting enhance her understated beauty, reinforcing the fresh mood of the spring season.

Rather than bold experimentation, the visuals lean into minimalism allowing Suzy’s calm presence and soft expressions to define the atmosphere.

Expanding Acting Projects

Beyond fashion, Suzy continues to build anticipation for her upcoming screen work. She is set to star in Disney+ original series ‘Delusion’ (working title), scheduled for release later this year.

The drama follows a painter who is commissioned to create a portrait of a mysterious woman, Song Jung-hwa, who has isolated herself from the world. As he approaches her, he becomes entangled in her hidden secrets.

Suzy will star opposite actor Kim Seon-ho in the project.