How BLACKPINK’s ‘DEADLINE’ Took Over the Charts in Just Days

BLACKPINK waited more than three years to release a new group album. Fans needed only a few days to push it to the top. The group’s third mini album ‘DEADLINE’ has surged to the top of the Hanteo monthly album chart, despite being released only two and a half days before the February chart closed.

The rapid rise highlights the explosive global demand for BLACKPINK’s first full group album in over three years.

A No.1 album in just days

According to Hanteo Chart on March 4, ‘DEADLINE’ sold 1,468,894 copies, instantly debuting at No.1 on the February monthly album chart.

What makes the achievement remarkable is the timing: the album was released on February 27 at 2 p.m., meaning the chart reflects just a few days of sales. Even with that limited window, the album topped the chart after already dominating the weekly chart earlier.

Breaking BLACKPINK’s own records

The album’s momentum continued to grow after the chart closed.

As of March 3, DEADLINE had sold 1,656,977 copies, already surpassing the first-week sales of BLACKPINK’s previous album ‘BORN PINK’, which recorded around 1.54 million copies.

Considering the album had only been out for five days, the figure highlights how strongly fans responded to the group’s comeback. The release also set a new highest single day sales record for a K-pop girl group, reflecting the intense anticipation surrounding the group’s return.

‘GO’ dominates global platforms

The album’s title track ‘GO’ has also gained strong momentum online.

The music video quickly climbed to No.1 on YouTube’s worldwide trending chart, while holding the top spot on the platform’s global popular music video rankings for three consecutive days.

Meanwhile, the album itself has reached No.1 on iTunes album charts in 38 regions, further reinforcing BLACKPINK’s global influence.

Why this comeback matters

BLACKPINK’s comeback comes about three years and five months after their last full-group album, making DEADLINE one of the most anticipated K-pop releases of the year. The immediate success of the album suggests that the group’s global popularity remains stronger than ever even after years between full-group releases.

For fans and industry observers alike, the early numbers hint that BLACKPINK may be on track to set another major milestone in K-pop history.