“Felix Pick Is Back” — Stray Kids’ Felix Turns His Favorite Drink Into Gong Cha’s Most Talked-About New Menu

When Felix gets involved in a collaboration, it rarely feels like just another campaign. This time, it is happening through something simple but surprisingly personal: his favorite drink.

Stray Kids’ Felix has teamed up with Gong Cha Korea to introduce a new “Matcha & Taro” series, and the concept already has fans paying attention even before the official release.

A Menu Built Around Felix’s Actual Taste

Unlike typical brand collaborations, this one starts from Felix himself. The new menu is inspired by his well-known love for taro, which many fans already associate with him.

The lineup includes:

• Matcha Shot Taro Milk Tea
• Matcha Chocolate Smoothie

Both drinks will be officially released on March 31, but the buzz has already started building across fan communities and social media.

The idea of combining taro with matcha creates something that feels both familiar and new. It is not just another seasonal flavor. It feels curated, almost like a recommendation coming directly from Felix.

Designed for Both Taste and Visual Impact

Part of the reason this collaboration is gaining attention lies in how visually striking the drinks are.

The Matcha Shot Taro Milk Tea features layers of purple taro and green matcha, creating a contrast that immediately stands out. It is the kind of drink that naturally fits into social media trends, where aesthetics matter just as much as flavor.

Meanwhile, the Matcha Chocolate Smoothie leans more into a dessert-style experience. The mix of chocolate, matcha foam, and ice creates a richer texture that feels indulgent without being overwhelming.

This balance between visual appeal and taste makes the menu feel carefully designed rather than randomly combined.

A Teasing Strategy That Feels More Personal

Gong Cha is not simply launching the drinks all at once. Instead, they are building anticipation through a teaser campaign centered around Felix.

The concept involves voice messages from Felix, released step by step leading up to the launch date. This approach adds a layer of interaction that feels more direct and personal for fans.

Rather than just seeing him in promotional images, fans are experiencing the campaign through his voice and presence. That difference matters, especially in a market where engagement is everything.

Felix’s Influence Goes Beyond Music

Felix has continued to grow as a global figure, not only through Stray Kids’ success but also through his individual brand power.

Stray Kids have maintained strong international momentum with world tours, global chart performance, and a rapidly expanding fanbase. Within that, Felix stands out for his distinct image, recognizable voice, and strong connection with fans worldwide.

His involvement in campaigns like this is not accidental. Brands recognize that his influence translates directly into attention, engagement, and often, immediate consumer response.

Why Fans Expect Another “Sold Out” Moment

There is already a pattern when it comes to Felix-related products. Items he promotes or is associated with tend to gain rapid traction, especially among fans who want to experience something connected to him.

This collaboration follows that same formula:

• a personal connection to the product
• strong visual identity
• interactive promotional content

All of these elements increase the likelihood that the drinks will quickly become a trending item after release.

More Than Just a Seasonal Collaboration

This is not just about launching two new drinks for spring.

It reflects how K-pop artists are now shaping consumer trends in more direct ways. A simple preference, like Felix’s love for taro, can turn into a full-scale product line that fans around the world want to try.

At the same time, it shows how brands are shifting toward more story-driven collaborations. Instead of focusing only on the product, they are building a narrative around the artist behind it.

And in this case, that narrative is clear.

It starts with Felix’s taste.
It builds through fan engagement.
And it leads to a release that already feels bigger than just a menu update.

Now, the only question left is how fast it will sell once it officially launches.