Lee Junho Appointed Ambassador for “Busan World Design Capital 2028”

Lee Junho continues to expand his global influence this time beyond entertainment.

The singer-actor has officially been appointed as a promotional ambassador for “Busan World Design Capital (WDC) 2028.”

Lee Junho Joins as Official Ambassador

On March 27, Lee Junho attended the official appointment ceremony held at Nurimaru APEC House in Haeundae, Busan, where he was formally introduced as an ambassador for the global design initiative.

The appointment aims to leverage his popularity and international recognition to promote Busan’s vision as a future global design city.

Why Lee Junho Was Chosen

Organizers emphasized that Lee Junho’s career aligns strongly with the values of the project.

• He has built a global reputation through music, acting, and international activities
• He actively contributes to spreading K-content worldwide
• He is known for consistent philanthropic efforts, including his role as a World Vision ambassador

Because of this, officials expect a strong synergy between Lee Junho’s image and the vision of Busan as a design-driven global city.

His Role Moving Forward

As an ambassador, Lee Junho is expected to:

• Participate in official events
• Lead promotional campaigns
• Help raise both awareness and public engagement domestically and internationally

Lee Junho’s Message on Design

Lee Junho shared a thoughtful perspective during the ceremony:

“As an actor, I always think about how to ‘design’ a character.
I believe design is the process of shaping how we live and how cities tell their stories.”

He added that being part of the initiative is meaningful to him and expressed his commitment to promoting Busan’s potential:

“I will do my best to share the charm of the city and its design possibilities with more people.”

A Growing Global Presence

With his continued success across entertainment and global platforms, Lee Junho’s appointment highlights his evolving role not just as an artist, but as a cultural figure influencing global conversations.

As Busan prepares for 2028, all eyes are now on how Lee Junho will help elevate the city’s global identity through design.