Song Kang Is Redefining Fashion In The New POLHAM Summer Collection – Why Brands Keep Choosing him?

As the seasons shift, the demand for fashion that balances comfort with a high-end aesthetic is at an all-time high. Casual brand POLHAM has officially met this demand by unveiling its 2026 Early Summer Collection featuring actor Song Kang. Highlighting polo sweaters and cooling denim as key pieces for the season all styled through Song Kang’s signature calm and polished image fans have no doubt why brands choose Song Kang to represent them.

Song Kang with dark hair and a light blue cable-knit polo shirt, posing against a gray background. The image features the text 'POLHAM' and 'HAPPY TOGETHER' in white.
Song Kang in a blue sweater for POLHAM collection / POLHAM official Instagram

A ‘New Classic’ That Transcends Generations

According to POLHAM, the 2026 collection reflects a concept of “timeless connection across generations.”

Rather than targeting a single age group, the lineup is designed to appeal broadly from Gen Z to older consumers by focusing on clean silhouettes, wearable designs, and adaptable styling. Song Kang embodies this direction with a soft, trustworthy presence, reinforcing the brand’s identity as approachable yet elevated.

What stands out about this collaboration is the intentionality of the “New Classic” style. Fashion these days is moving away from loud, fast trends toward items that offer longevity through quality and fit. The message is clear: true style is found in the hidden details like cooling fabrics and hidden waistbands that make daily life just a bit more seamless.

Song Kang wearing a white striped T-shirt paired with relaxed denim shorts, posed against a light blue background, showcasing the 2026 Spring/Summer collection from Polham.
Song Kang in a white shirt with stripes and jeans for POLHAM collection / POLHAM official Instagram

Polo Sweaters: Structure Meets Comfort

One of the standout items in the campaign is the polo sweater, which combines:

  • Structured knit textures
  • Subtle stripe detailing
  • Lightweight, breathable fabric

The piece maintains the shape of a classic knit while offering added dimension and flexibility, making it suitable for both layering and standalone wear during warmer months. Its minimal design allows it to function as a versatile “new classic” essential.

POLHAM also introduces “cooling denim”, tailored for comfort in hot weather.

Key features include:

  • Wide-fit silhouettes for better airflow
  • Lightweight denim blended with rayon
  • Soft texture that reduces stiffness

Additionally, details like hidden waistband bands enhance comfort while maintaining a clean exterior finish. The result is denim that feels less restrictive aligning with the growing demand for relaxed, functional fashion.

Song Kang posing confidently in a blue plaid shirt over a white t-shirt, with a soft blue background.
Song Kang in a blue shirt for POLHAM collection / POLHAM official Instagram

Editor’s Insight

There’s a reason Song Kang is the king of basic-chic. He has this unique ability to make a simple polo and jeans look like a tailored suit. POLHAM’s move to include hidden bands shows they understand the modern consumer we want to look like a movie star but feel like we’re in pajamas. This collection is a masterclass in functional elegance.