Jay Park Returns to Producing: AOMG’s First Girl Group ‘Keyveatz’ Makes Historic Debut

The mastermind is back. Jay Park, the legendary hip-hop artist and former AOMG CEO, is taking the producer’s chair once again to launch Keyveatz, the first-ever girl group under the AOMG label.

The anticipation is over. On April 29, the music industry will shift as Keyveatz (consisting of members Yui, Eom Ji-won, Kang Ye-seul, Son Ju-won, and Kim Yu-na) officially steps into the spotlight. As the flagship group for AOMG’s 2.0 rebranding project, “Make It New,” Keyveatz is poised to redefine the K-pop landscape with an identity rooted in subculture and underground grit.

‘Key Beats’: A Double Title Track Debut

Keyveatz is making a bold entrance with a pre-release double single titled “Key Beats.” Rather than easing into the industry, the group is showcasing a clear, aggressive identity from day one.

• “Key Beats” (Title Track): A high-energy hip-hop track combining sensual synthesizer loops with a “bouncy” rhythm that oscillates between Trap and Jersey Club. Notably, member Eom Ji-won participated in the lyric writing, proving the group’s artistic involvement early on.
• “Catch My Breath” (Title Track): A track characterized by its immersive tension. Starting with the raw sounds of the members’ breath, it leads into a highly addictive hook that highlights the group’s “cool and carefree” attitude.

The Jay Park Connection

The most exciting element for fans is the return of Jay Park as a lead producer. Since establishing AOMG in 2013 and stepping down as CEO in 2021, Park promised to remain an “advisor” to the label. By producing Keyveatz, he is actively fulfilling that role, injecting his signature musical color into the group.

Jay Park has a proven track record of cultivating talent that prioritizes authenticity. Earlier this year, he launched the boy group “Long Shot” under his other label, More Vision. With their debut EP—featuring the title track “Moonwalkin'”—reaching 100 million streams on Spotify in just 59 days, Jay Park’s producing style is clearly resonating with global audiences. Fans are eager to see if Keyveatz will replicate this rapid success with their distinct, “raw” approach.

RSVP: The Keyveatz Arrival

Keyveatz is not waiting to meet their fans. On the day of their release, the group will host a special commemorative event, “RSVP: Keyveatz INIT,” at the Billboard Korea House in Gangnam, Seoul.

The event will be held in two sessions:

1. Fan Meetup & Listening Party: A chance for fans to engage directly with the members.
2. Keyveatz’s First Stage: The official live debut performance.

As Keyveatz embarks on their journey under the AOMG banner, the combination of Jay Park’s producing expertise and the group’s unique “underground DNA” makes them one of the most anticipated rookies of 2026.