It’s BTS Weekend in El Paso! City Rolls Out the Red Carpet for Global Superstars

The “BTS Effect” is official. As the global superstars bring their North American tour to Texas, El Paso County has rolled out the red carpet, honoring the group with a special award and city-wide celebration.

BTS continues to prove that they are more than just a musical group they are a global cultural and economic force. On April 28, Big Hit Music announced that the El Paso County Commissioners Court in Texas has officially honored BTS with the prestigious ‘Estimado Amigo’ (Esteemed Friend) Award.

A City-Wide Celebration: ‘BTS Weekend’

The honor didn’t stop at an award. In a move that highlights the group’s massive influence, the county government officially approved a resolution declaring May 2nd and 3rd as “El Paso BTS Weekend.”

BTS seated at a press conference table, with microphones and water glasses in front of them, against a wooden background.
Celebrating BTS: El Paso Honors Global Superstars with Award / GQ

The local government officially recognized BTS for their role in:

  • Cultural Contribution: Inspiring local community pride and bringing global attention to El Paso as a premier concert destination.
  • Economic Boost: Promoting local tourism and highlighting the region on the global stage.
  • Social Impact: Valuing the powerful, public-spirited messages found within BTS’s music.

The $75 Million “BTS Effect”

The excitement surrounding the concerts is backed by hard data. Brooke Underwood, Director of the El Paso Tourism Board, estimated that the two-day concert series is expected to generate an economic impact of approximately $75 million (roughly 110.5 billion KRW).

This staggering figure highlights the sheer scale of the “BTS Effect,” where the group’s arrival in a city translates into immediate, substantial growth for local hospitality, transportation, and retail sectors.

BTS posing together on a staircase, dressed in stylish outfits. The scene is well-lit with a spotlight, highlighting their varied fashion choices.
Celebrating BTS: El Paso Honors Global Superstars with Award / GQ

The ‘Arirang’ Tour Continues

BTS is currently in the midst of their ‘BTS World Tour: Arirang in North America.’ Following a successful three-night residency at Raymond James Stadium in Tampa, the group is now preparing to make history at the Sun Bowl Stadium in El Paso. This performance is particularly significant, as BTS will become the first-ever Korean act to hold a solo concert at the historic venue.

With their music resonating across continents and their tours reshaping local economies, BTS remains a cultural bridge, proving that their influence is truly boundless.