The “Chosen” Leader: Lee Junho Expands World Vision Global Campaign Across 5 Asian Countries

Actor and 2PM member Lee Junho is proving that his global influence extends far beyond the entertainment industry as he leads a revolutionary humanitarian movement across Asia. World Vision, the international relief and development NGO, officially announced the expansion of its “Chosen” campaign from South Korea to five major Asian nations, with Lee Junho serving as the primary catalyst for this global reach.

The “Chosen” campaign a reimagined approach to overseas child sponsorship first launched in South Korea in February 2026 with Lee Junho’s participation. Following its massive success, the initiative expanded to Japan and the Philippines in April and is currently rolling out in Thailand and Singapore this May. The final leg of the Asian expansion is set for Indonesia in June.

A Paradigm Shift: Empowering the Child

Unlike traditional sponsorship models where the donor selects a child, the “Chosen” campaign flips the script: it empowers the children to choose their own sponsors.

• Agency and Dignity: Children are no longer passive recipients of aid; they become active participants who exercise their own will and dignity by selecting who they want to build a relationship with.
• Mutual Connection: This innovative model focuses on the value of a two-way relationship, creating a more profound and respectful bond between the sponsor and the child.

The “Junho Effect” in Global Philanthropy

World Vision highlighted that Lee Junho’s involvement is the “core engine” behind the campaign’s successful international spread. Leveraging his massive global fandom and his long-standing reputation for sincerity, the campaign has seen a surge in participation as it moves across borders.

“It is a great honor to be part of the journey to expand World Vision’s global campaign, ‘Chosen,’ across Asia,” Lee Junho stated. “I hope that many people will join us to become a reliable ‘choice’ for children suffering around the world, going beyond simple sponsorship to offer a meaningful connection.”

Lee Junho has been a long-time ambassador for World Vision Korea, and his transition into a global leader for the “Chosen” initiative further solidifies his status as a “National Treasure” celebrity who uses his platform for sustainable global impact.