SM Entertainment Girl Group Hearts2Hearts Hits 100 Million YouTube Views with Viral Hit RUDE

Rising K-pop powerhouses Hearts2Hearts have officially reached a historic milestone in their career by hitting the 100 million views mark on YouTube for the very first time. According to an announcement from SM Entertainment on May 22, 2026, the music video for the group’s smash-hit single, “RUDE!”, officially crossed the 100 million threshold at approximately 6:00 AM KST.

Hearts2Hearts standing together outdoors, smiling and holding hands, against a bright blue sky with cloud formations spelling 'Aroha!' in the background. They are dressed in colorful, fashionable outfits, surrounded by a cityscape with buildings.
Hearts2Hearts Dominates Global Charts / SM Entertainment

An Unstoppable Rise on Global Music Charts

The visually vibrant music video was initially uploaded to the official SMTOWN YouTube channel on February 20, 2026, at 6:00 PM KST. This means the eight-member group managed to achieve this incredible milestone in just three months, proving their massive popularity with international pop music fans.

Long before achieving this major YouTube milestone, “RUDE!” had already established itself as one of the biggest musical releases of the year. The track completely dominated major domestic and international charts through the first quarter of 2026:

  • South Korea: The song spent three consecutive weeks at No. 1 on the Spotify South Korea Weekly Top Songs chart and led the Circle Weekly Streaming Chart for five consecutive weeks. The group also took home five individual trophies on major domestic television music programs.
  • China: The single secured the No. 1 position on the QQ Music K-Pop Weekly Chart for a total of seven weeks, while also being named the absolute best K-pop single of the first quarter on the QQ Music Trend Peak Chart.
Hearts2Hearts posing together on grass, wearing stylish outfits and exhibiting playful expressions.
Hearts2Hearts Dominates Global Charts / SM Entertainment

The Unique Sound of Hearts2Hearts

Hearts2Hearts is an eight-member girl group consisting of members Jiwoo, Carmen, Yuha, Stella, Juun, A-na, Ian, and Ye-on. Since their highly anticipated official debut in February 2025, the group has steadily built a loyal fanbase by releasing a string of successful projects, including “The Chase,” “STYLE,” and “FOCUS.” Their viral hit “RUDE!” represents a fresh musical direction for the group, blending a rhythmic house-dance groove with bright, playful synth production. The song’s lyrics describe the cute, harmless rebellion of independent young women who refuse to be restricted by old, predictable social rules. By matching this energetic sound with a historic video milestone, Hearts2Hearts has successfully solidified their standing as the definitive leaders of the new generation of K-pop.