GS1 HK Launches "Go Global Award" to Support Brands Expand Worldwide

78 Companies Recognised as Consumer Caring Scheme Marks 15th Anniversary

HONG KONG, May 28, 2026 /PRNewswire/ -- Hong Kong's retail sector is steadily regaining momentum, underpinned by improving consumer sentiment and robust Mainland Labour Day Golden Week performance. Amid this market rebound, the industry is shifting from price competition towards value creation, focusing on sharper brand positioning, elevated service quality, and superior customer experiences.

Organised by GS1 Hong Kong, the "Consumer Caring Scheme" (the Scheme) responds directly to this trend. Widely recognised across industries, the Scheme commends local enterprises that are committed to a "consumer-first" approach in their business operations. In the recent edition (2025), a total of 78 local enterprises across diverse sectors were recognised. By upholding the four core principles of consumer centric, conforming to commitment, strive for quality and caring for staff, the companies have delivered exceptional experiences to both consumers and visitors. The award presentation ceremony was successfully held at the GS1 Hong Kong Annual Dinner. (Please refer to the appendix for the full list of recognised companies.)

In addition, Hong Kong is deepening its integration with the National 15^th Five-Year Plan by reinforcing economic and trade ties with the Chinese Mainland, while supporting enterprises to expand globally through the city.

Coinciding with the Scheme's 15^th anniversary, GS1 Hong Kong has launched the new "Go Global Award" to recognise outstanding achievements of Go Global companies in brand building and global expansion. With a network spanning 120 economies worldwide, GS1 Hong Kong serves as a "super connector", offering credible recognition and stronger brand presence. Award recipients will enjoy priority access to buyer connect events and business matching opportunities.

Ms. Anna Lin, Chief Executive of GS1 Hong Kong, said, "In today's highly competitive and fast-evolving market, sustainable growth hinges on unwavering commitment to product and service excellence, as well as strategic positioning. The 'Consumer Caring Scheme' honours companies that deliver truly consumer-first experience in Hong Kong; While the 'Go Global Award' aligns with national development and the growing trend of Mainland enterprises expanding overseas. It empowers businesses to scale effectively by leveraging Hong Kong's global credibility and GS1 Hong Kong's extensive international network."

Consumer-first Practices by Consumer Caring Companies

Casablanca, recognised under the "Consumer Caring Scheme" for 15 consecutive years, continues to enhance product quality and service standards. Ms. Vivian Cheung, Chief Marketing & Business Development Officer, said, "We put consumers at the centre, leveraging advanced technology to deliver truly caring experiences. For example, our Grade 7A Physical Antibacterial Technology remains effective after 150 washes, extending product lifespan while providing healthier, safer sleep for our consumers. This recognition encourages us to further strengthen quality management, customer-focused design and service excellence."

Newly recognised by the Scheme this year, Youpin Development's founder, Ms. Wong, said, "Over the past nine years in Hong Kong, we have remained steadfastly committed to crafting quality products with care. Our signature aged pomelo ginseng is fully handcrafted, blending traditional wisdom with modern techniques. We are grateful to have received GS1 HK's recognition and will continue to serve every customer with integrity and dedication while reaching out to more people."

Applications for the "Consumer Caring Scheme" and the "Go Global Award" are now open, and companies from all sectors are sincerely invited to participate. Learn more: https://www.gs1hk.org/zh-hk/industry-recognition/consumer-caring-scheme

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Appendix - List of Recognised Companies of Consumer Caring Scheme 2025 (in alphabetical order by industry and company name, click here to view the company logos)

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About GS1 Hong Kong

GS1 Hong Kong is the local chapter of GS1^®, a global, not-for-profit data standards organization headquartered in Brussels, Belgium and represented in over 120 countries. We help businesses identify, capture, and share trusted data across both physical and digital supply chains. Through global standards like GTIN (barcodes), GS1 Hong Kong empowers companies of their digital transformation, improve efficiency, enhance supply chain visibility, and strengthen collaboration.

Building on these standards, we've developed platforms such as ezTRADE for B2B data exchange, ezTRACK for real-time traceability, and 1QR, a GS1 Digital Link-powered platform that delivers rich product information—certifications, sustainability data, and more—via 2D barcodes.

Our trusted data infrastructure has now extended to support trade financing and Scope 3 emissions reporting, helping businesses meet ESG requirements.

In today's AI-driven economy, data quality is essential. GS1 Hong Kong provides a foundation for data that is accurate, visible, linkable, searchable, shareable, and traceable.

GS1 Hong Kong currently supports close to 8,000 corporate members from 20 sectors including retail & consumer packaged goods, food & beverage and food services, healthcare, apparel & footwear, logistics & ICT.

Website: www.gs1hk.org

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SOURCE GS1 Hong Kong