G-Dragon’s Teams Up With Disney’s Toy Story for ‘The First Fan’ Collection

In a historic cross-industry crossover, Disney’s legendary animated franchise Toy Story and G-Dragon’s luxury street fashion brand, Peaceminusone, have officially joined forces for a massive global collaboration. Managed directly alongside Walt Disney Company Korea, the highly anticipated lifestyle collection has been formally titled “The First Fan.”

The heartwarming concept behind “The First Fan” stems from a deeply personal story, reimagining childhood toys as the very first loyal fans who stood by G-Dragon (Kwon Ji-yong) during the earliest days of his creative journey toward stardom. The collaborative project takes the timeless cinematic message of Toy Story which centers around the special, unbreakable bond between humans and toys and blends it seamlessly with the edgy, world-renowned design sensibilities of Peaceminusone.

Unseen Artwork Featuring the Signature Peaceminusone Daisy

Marking a major milestone for the media giant, this project stands as Disney’s very first large-scale fashion and lifestyle partnership with a K-pop artist. To celebrate the occasion, creators have officially unveiled a vault of never-before-seen, exclusive Toy Story character artwork developed specifically for this line.

Longtime fans of both worlds will be delighted to see iconic characters like Woody, Buzz Lightyear, Jessie, and the Alien three-eyed retro toys completely reimagined through a high-fashion lens. Each character proudly wears or incorporates Peaceminusone’s signature trademark the iconic daisy flower with one missing petal instantly triggering a powerful wave of childhood nostalgia combined with modern street style.

A Massive 70-Item Capsule and Immersive Storytelling Pop-Up Stores

“The First Fan” collection features a highly diverse catalog of over 70 unique retail products designed to fit seamlessly into everyday life. The lineup ranges from high-end collectible figures and plush toys to streetwear fashion apparel, lifestyle home accessories, limited-edition toys, and premium fashion jewelry pieces.

Global tech accessory brand CASETiFY will kick off the physical product rollout by officially launching a special smartphone and tech accessory capsule collection on June 24.

Following the digital drop, the collaborative team will launch a series of immersive, exclusive experiential pop-up stores in major core cities around the world starting July 1, led by a flagship location in the trendy creative hub of Seongsu-dong, Seoul.

The retail pop-up space is carefully designed to function as a giant visual storytelling experience:

• The First Floor: Completely dedicated to visual nostalgia, incorporating massive installations of Woody and Buzz Lightyear to beautifully recreate the pure imagination, childhood memories, and comforting wonder of an era when toys served as a child’s very first fan base.
• The Second Floor: A high-end showroom where visitors can directly touch, examine, and purchase the extensive, limited-edition product lineup featuring the exclusive crossover artwork.

G-Dragon initially made his grand musical debut back in 2006 as the leader of the legendary group BIGBANG, eventually solidifying his legacy as an absolute cultural icon, global fashion trendsetter, and the founder of Peaceminusone. By perfectly bridging the gap between Hollywood’s most cherished animated characters and premium streetwear culture, this groundbreaking 2026 summer collaboration is set to become an absolute must-have event for art collectors and fashion enthusiasts worldwide.