Stray Kids’ Felix Named New Global Model for Premium K-Chicken Giant BBQ

Felix, a wildly popular member of the record-breaking global K-pop group Stray Kids, has officially been named the new worldwide face of premium Korean fried chicken. According to a formal announcement shared by Genesis BBQ Group on June 23, 2026, the charismatic star has signed on as the official new global brand model for the leading food franchise, BBQ.

Felix with long light hair is playfully biting a piece of fried chicken while posing in front of multiple microphones and cameras, expressing a light-hearted attitude.
BBQ Teams Up with Stray Kids Felix / BBQ

A Shared Global Vision and Genuine Fan Connection

By partnering with Felix, BBQ intends to more directly communicate its core brand identity to global food lovers and music enthusiasts. The corporate marketing division explained that they plan to launch an extensive series of international campaigns alongside the superstar to firmly solidify BBQ’s status as a top-tier premium K-chicken brand in international markets.

What makes this collaboration even more special to the fandom, STAY, is Felix’s genuine, long-standing love for the brand’s menu. Behind the scenes, the 25-year-old artist has frequently interacted with fans on private messaging platforms, organically praising specific BBQ menu items such as their crispy “Crunch Butter Chicken” and the uniquely sweet-and-savory “Jamaica Sotteok Manna Chicken.” His real-life obsession with the food made him the ultimate, authentic choice to represent the brand worldwide.

Felix with bleached blonde hair styled with feathers, wearing a black pinstriped suit and a white bow tie, gazing directly at the camera.
BBQ Teams Up with Stray Kids Felix / JYP Entertainment

Two Dynamic Teasers Spark Massive Curiosity for a New Menu

To formally celebrate the massive endorsement deal, BBQ officially dropped two distinct promotional teaser videos featuring Felix across all of their official social media channels.

The two teaser videos deliberately contrast different cinematic lighting styles and emotional moods. Production directors used these creative setups to connect Felix’s famous, versatile visual charms directly with the deep anticipation surrounding BBQ’s upcoming secret summer menu release.

Stray Kids initially made their grand debut back in 2018 under JYP Entertainment, rapidly climbing international charts through heavy self-produced hip-hop hits. As the group gears up for their highly anticipated late-summer album THIS & THAT and a massive stadium world tour, Felix’s fresh title as a global chicken ambassador is set to trigger immense excitement across both the culinary and K-pop pop culture scenes later this year.