Enhypen Jake transforms into a vampire animal rights activist..'HAVEN' commercial video released

Enhypen member Jake has transformed into a vampire activist protecting animals in a new concept content release. Belif Lab showcased the video and photos of the mini 8th album ’THE SIN : BLISS’ engine version Jake edition on July 22 through the official Enhypen channel. This content was produced in the form of a fake advertisement, featuring Jake as an animal protection activist for the fictional vampire society brand ’HAVEN.’ ’HAVEN’ is set as a non-profit organization where vampires protect wild animals that live longer than humans or are difficult to care for. Jake set up an office in the middle of a wild forest, interacting with animals and protecting them by turning off lights for bats, among other actions. The advertisement used phrases reflecting vampire characteristics, such as ″We stay awake while you rest″ and ″Care provided by those who know them best.″ Jake’s warm and gentle image was praised for harmonizing with the brand’s identity. With the release of Jake’s edition, Enhypen completed the lineup of fictional brands in the vampire world. This lineup includes various brands such as an animal protection organization, special transportation service provider, bank, mattress, oral care products, real estate agency, and comprehensive nutritional supplements. It also incorporates symbolic elements of vampires like immortality, fangs, coffins, and blood. Enhypen’s mini 8th album ’THE SIN : BLISS’ will be released on August 21 at 1 PM, and the music video for the title track ’Bloody Paradise’ will be unveiled at midnight on the following day, August 22.