Lim Young Woong, 3rd place in July Star Brand Reputation... BTS 1st place · RIIZEnne rapidly rising

In the July star brand reputation big data analysis, BTS ranked first. RIIZEnne took second place, and Lim Young Woong came in third. The Korea Corporate Reputation Research Institute analyzed 214,383,945 pieces of brand big data from top-ranking entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and athletes in brand reputation from June 28 to July 28, 2026. This analysis included recommendation index as a weighted factor along with participation index, media index, communication index, and community index. BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) recorded a brand reputation index of 8,131,706 with a participation index of 171,387, media index of 994,135, communication index of 2,971,547, and community index of 3,994,637. This is a 21.71% increase from 6,681,350 in June. RIIZEnne (Woni, Live, Minami, Mei, Jena) had a brand reputation index of 7,974,809, a 71.25% increase compared to the previous month. Lim Young Woong ranked third with a brand reputation index of 5,814,144, a 13.33% decrease from June. So Ji-sub ranked fourth, and Yoo Jae-suk ranked fifth. So Ji-sub stood out in media index and viewership due to the success of the drama ″Chief Kim,″ while Yoo Jae-suk maintained his brand power through consistent broadcasting activities. Following them, Cortis, Hwang Jung-min, IVE, Park Ji-hoon, Seventeen, Psy, aespa, Black Pink, and Yoon Kyung-ho were included in the top 30. The brand reputation index is a metric that measures relationships with consumers, positive and negative evaluations, media interest, and the amount of attention and communication through brand big data analysis. Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, ″BTS brand ranked first. BTS is communicating with ARMY through the World Cup final halftime show and world tour. The RIIZEnne brand took second place as a reverse-run icon nurtured by fans. The third-place Lim Young Woong brand is spreading positive influence with an overwhelming fandom Hero Era. The fourth-place So Ji-sub brand recorded overwhelming viewership by creating a live viewing syndrome through the drama Chief Kim. The fifth-place Yoo Jae-suk brand is maintaining its position as the trusted national MC.″ Meanwhile, the July star brand reputation top 30 were ranked as follows: BTS, RIIZEnne, Lim Young Woong, So Ji-sub, Yoo Jae-suk, Cortis, Hwang Jung-min, IVE, Park Ji-hoon, Seventeen, Psy, aespa, Black Pink, Yoon Kyung-ho, TWICE, Park Ji-hyun, Lee Jung-hoo, Park Ji-sung, Gong Yoo, Kim Yong Bin, I.O.I, Big Bang, LE SSERAFIM, Jeon Hyun-moo, Lee Dong-wook, Kim Go-eun, Jun Ji-hyun, Sung Si-kyung, Ha Jung-woo, and Kim Jong-kook.