Seventeen Seventeen's S.Coups shows a unique charm in vodka commercial... reveals recent updates through sticker art

S.Coups of the group Seventeen shared an update by showcasing unique sticker art at the filming site of the Neutral Vodka Highball commercial. Recently, S.Coups posted photos on his SNS wearing a black leather jacket, touching a dark wall covered with stickers, and smiling with a colleague while linking shoulders against a plain white background. In the photos, he exuded a comfortable and cheerful atmosphere, displaying a casual yet sophisticated charm. The commercial featuring S.Coups was launched alongside the domestic release of Neutral, the original Canadian vodka highball brand. Neutral is a zero-sugar vodka highball made by combining lemon concentrate, vodka, and soda, emphasizing a refreshing taste and clean drinking experience, which has gained favor among young consumers. The product’s characteristics were highlighted through bright yellow and white stickers to express a bright and positive image. In his post, S.Coups included the hashtags ″#advertisement #Neutral #NeutralVodkaHighball″ along with the drinking warning message recommended by the manufacturer, OB Beer. The message states that excessive drinking can cause stroke, memory loss, and dementia, and that drinking during pregnancy increases the risk of birth defects. Meanwhile, S.Coups has recently solidified his position as a musician by being promoted to a full member of the Korea Music Copyright Association. He is also actively engaged in various fields, including preparing to depart soon to attend a fashion show in Paris, France.