Kiki to release mini album 3 'WhyKiiiKiii' on the 10th... Highlights of 6 songs including the title track revealed

Girl group KiiiKiii has released a highlight medley video for their third mini-album, ″WhyKiiiKiii.″ On the 3rd, KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya) shared the highlight medley and tracklist of their third mini-album, ″WhyKiiiKiii,″ set to be released on the 10th, through their official social media channels. The video was created in the format of a social media post, enhancing immersion with images symbolizing each track and actual SNS features. The album includes six songs: ″Pop Off Pop Off,″ ″Ever Too Late!,″ ″Hey Hi,″ ″Sweet Sour,″ ″Candy Pink Magic Hole Flip Phone (What Should I Do),″ and ″Blue Hour.″ ″Ever Too Late!″ expresses freedom through a scene of an airplane flying in the sky, while ″Hey Hi″ adds wit with a concept of choosing between breakfast and dessert. In the title track ″Pop Off Pop Off,″ the members showcase styling trends from the past. ″Sweet Sour″ evokes school days by proposing a ″truth game,″ and ″Candy Pink Magic Hole Flip Phone (What Should I Do)″ captures Y2K vibes with text message scenes using the nostalgic ″Magic Hole″ phone. ″Blue Hour″ conveys the lingering feelings of the day with a star rating feature and an animation of a shooting star falling in the night sky. The album features musicians from various genres, including Omega Sapien, Lil Cherry, writer Lee Seul-ah, Sumin, Camo, The Deep, Epi, Iso, Yoon Da-hye, Jin Choi, and Tomato Mat. They present music spanning electronic pop, hyperpop, synth-pop, and more. Through the third mini-album ″WhyKiiiKiii,″ KiiiKiii introduces individuality, freedom, wit, and sensibility as a cohesive course, marking the start of their full-scale activities. This album is regarded as a work that encapsulates KiiiKiii’s musical challenges and visual creativity, showcasing their present and future trajectory.