BTS, August 2026 Advertising Model Brand Reputation No. 1... Index Soars 204%

BTS ranked first in the advertising model brand reputation for August 2026. The Korea Corporate Reputation Research Institute analyzed big data on advertising model brands measured from July 6 to August 6, 2026, to calculate the brand reputation index. In this survey, BTS, Lim Young Woong, and Yoo Jae-suk ranked first, second, and third, respectively. The big data surveyed totaled 35,009,082, an increase of 12.09% from 31,233,600 in July. The brand reputation index is calculated by combining participation index, media index, communication index, and community index based on consumer behavior analysis, reflecting online habits that influence brand consumption. Consumer relationships, positive and negative evaluations, media interest, and communication volume regarding advertising model brands were measured. BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) recorded a total brand reputation index of 3,552,236 with a participation index of 159,512, media index of 393,045, communication index of 999,185, and community index of 2,000,494. This is a 204.72% increase from 1,165,738 last month. Lim Young Woong ranked second with 2,141,773, and Yoo Jae-suk ranked third with 1,629,965. RIIZEnne and IVE ranked fourth and fifth with indices of 1,572,383 and 1,479,248, respectively. IVE’s brand reputation index rose by 72.55% compared to last month. Koo Chang-hwan, head of the Korea Corporate Reputation Research Institute, stated, ″According to the big data analysis results of advertising model brand reputation for August 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. When analyzing the advertising model brand category, the big data of 31,233,600 in July increased by 12.09%. Detailed analysis shows brand consumption rose by 17.50%, brand issues by 8.11%, brand communication by 3.65%, and brand diffusion by 20.27%.″ He also explained, ″In the link analysis of the BTS brand, which ranked first in the advertising model brand reputation for August 2026, ’overwhelming,’ ’boycott,’ and ’breakthrough’ scored highly, and in keyword analysis, ’ARMY,’ ’Arirang,’ and ’concert’ were prominent. The positive-to-negative ratio analysis of the BTS brand showed a positive rate of 93.67%.″ The top 30 advertising model brand reputations for August 2026 included BTS, Lim Young Woong, Yoo Jae-suk, RIIZEnne, IVE, Black Pink, So Ji-sub, Park Ji-hoon, Kim Do-young, Gong Yoo, Son Heung-min, Byun Woo-seok, Lee Jung-hoo, Kim Jong-kook, aespa, Seventeen, Psy, Kim Go-eun, Park Bo-gum, Lee Byung-hun, Aileet, Park Eun-bin, Jo In-sung, TWICE, Lee Dong-wook, Go Yoon-jung, Lee Chan-won, Lee Jung-jae, Yoona, and Park Jin-young. This reputation survey was conducted through brand big data analysis targeting about 90 advertising models, including BTS, Lim Young Woong, Yoo Jae-suk, RIIZEnne, IVE, and Black Pink.