TREASURE, 6th Anniversary Since Debut and Surpassing 100 Million Views... Achieves 1.5 Million Cumulative Audience in Japan

TREASURE celebrated their 6th debut anniversary on August 7th. Starting as a major group under YG Entertainment, TREASURE has shown steady growth over the past six years by presenting various concepts and performances. Since their debut on August 7, 2020, TREASURE has maintained a fast comeback cycle by continuously releasing albums such as the ’THE FIRST STEP’ series. With an average comeback preparation period of 53 days, they achieved sales of over one million copies within just five months of debut and won rookie awards at events like the ’2020 AAA,’ ’2020 MAMA,’ and the ’35th Golden Disc Awards.’ From the beginning, they quickly secured a global fandom, surpassing 2 million YouTube subscribers. Their stage experience has steadily accumulated. Within two years of debut, TREASURE held a concert at KSPO DOME, sold out all seats at Kyocera Dome Osaka in Japan, and expanded their tour radius across Asia, including entering the National Stadium in Bangkok. The cumulative audience for their solo concerts in Japan nearly reached 1.5 million, and their albums [PLEASURE] and [LOVE PULSE] received Gold Disc Platinum and Gold certifications respectively in the local market. Last year, they also held their first North American tour. Recently, TREASURE solidified their identity further by releasing their 4th mini-album [NEW WAV] on June 1. Filled entirely with hip-hop tracks, this album became a million-seller in initial sales, and the music video for the title track ″IF I″ reached 100 million views in the shortest time ever for the group. They topped major Korean and Japanese music charts such as Hanteo Chart, Circle Chart, Oricon, and Billboard Japan. Their performance activities continue as well. The ’TREASURE THE STAGE 2026 NEW WAV : LIVE’ fan concert tour expanded to a total of 22 shows across 10 cities, including three performances in Seoul, seven cities in Japan, Hong Kong, and Kaohsiung. Each concert has been praised for live band sound, intense performances, and fan participation segments. TREASURE has strengthened their musical identity through stable live performances, synchronized group choreography, and members’ participation in songwriting and composing, all based on the synergy of a large group. Various unit activities have also added to the team’s appeal. They were recognized for their skills through YG’s own survival program even before debut and have established themselves as representative performance artists of the 4th generation since debut. Ahead of 2026, a year marked by major milestones such as YG Entertainment’s 30th anniversary, BIGBANG’s 20th debut anniversary, and Black Pink’s 10th debut anniversary, TREASURE is growing as a group leading YG’s present and future.