Kai chosen as the new face of Yves Saint Laurent Beauty... exuding sophisticated charm

Singer Kai has begun activities as the new advertising model for the premium beauty brand Yves Saint Laurent Beauty. Recently, Kai showcased a variety of poses while holding a perfume bottle, styled comfortably in a gray knit and jeans, exuding a natural yet sophisticated charm. In the photoshoot set against a decorative wooden door, Kai perfectly harmonized with the product through diverse expressions and poses, either looking directly at the camera or gazing sideways. In another shot, wearing a black t-shirt and pants while sitting on the floor holding the perfume, he created a natural yet urban atmosphere. This advertisement campaign promotes Yves Saint Laurent Beauty’s perfume line, ″Myself Eau de Toilette Intense,″ drawing attention to how Kai’s unique aura and modern sensibility align with the brand’s image. Kai delicately expressed the perfume from various angles, enhancing the product’s luxurious appeal. Currently active in the musical ″Elisabeth,″ Kai is expanding his presence not only in music and acting but also as an advertising model. Through this campaign, Kai is expected to effectively convey his unique sensibility and sophisticated charm to consumers, demonstrating even broader influence.