LE SSERAFIM, communicating with fans through a special message..."Activating the happiness virus"

LE SSERAFIM recently communicated with fans by delivering a special message through their official SNS. The members caught attention wearing outfits featuring yellow and blue character designs and smiling while wearing safety goggles. They left the phrase, ″🧪 EXPERIMENT COMPLETE! 🧪 The Happiness Virus has been successfully activated. And now, it’s spreading to FEARNOT everywhere! 🧬✨,″ conveying positive energy. The photos and videos released alongside showed the members confidently standing in a space with various characters drawn against a solid color background, showcasing the group’s bright and lively atmosphere. Through this content, LE SSERAFIM approached fans more closely by highlighting the keywords ’FIMS CLUB’ and ’SECRET LAB’ from their fan club. Meanwhile, LE SSERAFIM recently confirmed their appearance at the U.S. iHeartRadio Music Festival, becoming the first K-pop girl group to perform on this stage. At the festival held this September at the T-Mobile Arena in Las Vegas, LE SSERAFIM plans to further solidify their presence on the global stage. Previously, in 2023, they became the first K-pop artist to perform at BlizzCon, and this year they will continue their North American tour, maintaining their global activities. Starting their tour in Los Angeles in September, they are preparing to meet fans in multiple cities, drawing attention with their active overseas promotions.