Ahn Sun-young Confesses the Reason for Her "Luxury Obsession"... Mentions Self-Esteem and Vanity

Ahn Sun-young candidly revealed her past obsession with luxury brands. In a video released on the 20th on the channel ″Ahn Sun-young’s Double Life,″ Ahn mentioned the intimidation she felt at luxury department stores, saying, ″There was a time when it was obvious I wasn’t part of that world. You know that intimidating atmosphere when you go to a luxury department store?″ She continued, ″When an employee wearing gloves comes out and says, ’Please wait,’ ’I’ll get it for you,’ ’Don’t touch,’ I would feel so intimidated that I couldn’t buy anything and just left,″ recalling her experience. Ahn also revealed that after accumulating shallow wealth, she bought many logo-play brand products. She said, ″I had anxiety about not belonging to that group. Then, after forming shallow wealth, I bought a lot of logo-play brand items,″ adding, ″It was basically a way to show off, like saying, ’I’ve now surpassed this level.’″ She also said that the desire to show off appears in human relationships. Ahn explained, ″When meeting other parents, some people talk a lot about their husband’s job when their own name isn’t known, or they talk a lot about their in-laws, or even when no one asks, they say things like, ’My father owns a shopping mall there,’ or they emphasize their surroundings, packaging, or logo play a lot. Those people often have low self-esteem.″ She advised, ″Those people, even when treated the same, always reach a point where they say, ’Are you looking down on me?’ They are very emotionally unstable based on their own standards. So, people who talk a lot about their surroundings more than themselves—whether it’s acquaintances, background, or material possessions—often lack their own essence and prefer to show off or emphasize their surroundings rather than themselves.″ Meanwhile, Ahn Sun-young revealed through her personal channel in 2023 that her appearance fee for a 60-minute live home shopping broadcast is about 15 million won, adding, ″This is the result of a career built diligently over more than 20 years.″