Lim Young Woong, 3rd place in August Star Brand Reputation... Brand Index 7,245,300 · 24.53% increase

In August 2026, Risenne ranked first in the star brand reputation. BTS and Lim Young Woong took second and third place, respectively. The Korea Corporate Reputation Research Institute announced the rankings on August 29, 2026, after analyzing 213,650,543 pieces of big data on star brands collected from July 29 to August 29, 2026. This evaluation covered stars from various fields, including entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and athletes. Lim Young Woong’s brand reputation index was recorded at 7,240,530, a 24.53% increase compared to 5,814,144 in July. The detailed indicators for Lim Young Woong were participation index 512,038, media index 1,252,986, communication index 3,410,942, and community index 2,064,565. Notably, the communication index accounted for nearly half of the total index. Risenne’s brand reputation index was 10,181,85, up 27.65% from 7,974,809 in July. BTS rose 16.77% to 9,495,066. Yoo Jae-suk fell 12.64% to 4,632,959, and ATEEZ ranked fifth with 3,979,279. Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, ″Lim Young Woong brand is steadily growing with positive influence alongside Hero Era,″ adding, ″The Risenne brand has built a syndrome-level fandom, with consumers actively participating in the narrative.″ The top 30 star brand reputations in August 2026 included Risenne, BTS, Lim Young Woong, Yoo Jae-suk, ATEEZ, Go Yoon-jung, Psy, IVE, Seventeen, Cortis, Big Bang, Black Pink, aespa, Stray Kids, John Park, Lee Byung-hun, Nam Joo-hyuk, Kim Do-young, Taeyeon, Gong Yoo, Park Ji-hyun, Lee Sun-min, Jung Ho-yeon, Seong-ri, Lee Chan-won, Day6, NCT, Yoon Kyung-ho, Lee Dong-wook, and Park Ji-sung. Lim Young Woong also ranked first for 68 consecutive months in the trot singer brand reputation in August. The brand reputation index is a metric calculated by analyzing the correlation between consumers’ online habits and brand consumption. This survey measured the relationship between consumers and star brands, positive and negative evaluations, media attention, interest, and communication volume. The detailed indicators of the star brand reputation index included a weighted recommendation index.