Dayoung selected as the new face of Chevrolet's campaign... "A closer relationship" with a bright smile

Singer Dayoung is actively continuing her activities by participating in Chevrolet Trax Crossover’s new digital campaign. Chevrolet announced that it will release the digital content ″AFTER FLIRTY,″ featuring Dayoung and Jay Park, on the 28th. This campaign emphasizes the young and trendy image of the Trax Crossover and captures Dayoung’s unique refreshing yet sophisticated charm. Through SNS related to the campaign, Dayoung communicated with fans by sitting on the trunk of the Trax Crossover vehicle wearing jeans and a denim jacket, a brown dress, and making a V sign with her fingers along with a bright smile. She expressed a free and enjoyable atmosphere with the phrase, ″Closer than ever, Cuz it’s (After) Flirty 💘,″ together with the Trax Crossover. The ″AFTER FLIRTY″ content will convey the versatile charm of the Trax Crossover to consumers through the natural chemistry and diverse daily lives of Dayoung and Jay Park. In particular, it focuses on expanding empathy with the younger generation by presenting various short-form videos and mini-drama style content mainly on digital platforms. Dayoung has recently been establishing her position as a solo artist, showing musical changes and growth. Along with these activities, participating in this advertising campaign is expected to be another opportunity to showcase Dayoung’s diverse charm. Going forward, Dayoung plans to communicate more closely with fans through various marketing activities with the Chevrolet Trax Crossover, continuing the synergy between the brand and herself.