ENHYPEN selected as the official promotional model for Shilla Duty Free... Leading global rankings with 'THE SIN : BLISS'

Enhypen(ENHYPEN) has been selected as the official promotional model for Shilla Duty Free. Their agency Belift Lab announced on September 4 that Enhypen (Jungwon, Jay, Jake, Sunghoon, Sunoo, Ni-ki) recently held a promotional model appointment ceremony at Shilla Duty Free Seoul branch in Jung-gu, Seoul. Shilla Duty Free plans to expand communication with global customers through collaboration with Enhypen. Enhypen will participate in various campaigns such as online and offline marketing promotions, digital content production, and SNS events to increase contact points with domestic and international customers. Enhypen recently released their 8th mini album ’THE SIN : BLISS,’ which ranked number one on the US Billboard main album chart ’Billboard 200’ and Japan’s Oricon ’Weekly Album Ranking’ (September 7 issue). The title track ’Bloody Paradise’ is in the Brazilian funk genre, achieving six music show wins and the group’s first ’Grand Slam’ since debut. The song ranked 23rd on Billboard’s ’Bubbling Under Hot 100’ and took first place on TikTok Korea’s ’Top 50’ and ’Viral 50.’ Additionally, Enhypen topped five music shows—’M Countdown,’ ’Inkigayo,’ ’Show! Music Core,’ ’Music Bank,’ and ’Show Champion’—setting a new record for the most music show wins by the group.