Irene personally delivers the news of the opening of the Yves Saint Laurent Beauty Seongsu Boutique

Red Velvet’s Irene personally shared news about Yves Saint Laurent Beauty’s first flagship store in Korea, the ’Yves Saint Laurent Beauty Seongsu Boutique.’ Irene posted on her official SNS with the boutique’s opening schedule, saying, ″Yves Saint Laurent Beauty Seongsu Boutique will officially open on September 5th. Please come and take a good look.″ She encouraged her followers to visit the location. The post included photos of her smiling in front of the boutique with a pink background and the Yves Saint Laurent logo prominently displayed, as well as pictures inside the store holding a lipstick against a backdrop of colorful cosmetic displays, attracting attention. The boutique is located in Seongsu-dong, Seongdong-gu, Seoul, and is known as a store designed to allow customers to directly experience the sophisticated heritage of Yves Saint Laurent Beauty. At the official opening media event held on September 3rd, celebrities closely associated with Yves Saint Laurent Beauty, including Irene, EXO’s Kai, (G)I-DLE’s Miyeon, and actor Ahn Bo-hyun, attended and brightened the occasion. Irene debuted as a member of Red Velvet in 2014 and serves as the team’s leader. She is loved by fans for her outstanding visuals and diverse charms. Through her participation in the Yves Saint Laurent Beauty Seongsu Boutique opening and promotional activities on SNS, she continues her steady collaboration with the brand.